{"id":37191,"date":"2023-08-06T11:59:31","date_gmt":"2023-08-06T09:59:31","guid":{"rendered":"https:\/\/preprod.optimix-software.com\/glossaire\/horizontale-verkettung\/"},"modified":"2025-02-07T16:28:51","modified_gmt":"2025-02-07T15:28:51","slug":"horizontale-verkettung","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/de\/glossar\/horizontale-verkettung\/","title":{"rendered":"Horizontale Kette"},"content":{"rendered":"\n<p>Horizontale Verkettung bezieht sich auf die <a href=\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/verlinkung-und-bereichskonsistenz\/\">Koordinierung der Preise<\/a> zwischen den verschiedenen Produkten innerhalb einer Kategorie oder eines Sortiments. Anstatt die Preise f\u00fcr jedes Produkt unabh\u00e4ngig voneinander festzulegen. Horizontale Verkettung bedeutet, eine koh\u00e4rente Beziehung herzustellen. Insbesondere zwischen den Preisen, um den Umsatz und die Rentabilit\u00e4t zu maximieren.   <\/p>\n\n<p>Dieser Ansatz besteht darin, die Substitute oder Erg\u00e4nzungen der Produkte zu analysieren und die Preise entsprechend anzupassen, um zu gro\u00dfe Abweichungen zu vermeiden. Die horizontale Verkettung erm\u00f6glicht es, ein Preisgleichgewicht zwischen den Produkten zu schaffen und die Wertwahrnehmung der Kunden zu optimieren. Sie f\u00f6rdert auch ausgewogene Kaufentscheidungen \u00fcber die gesamte Produktpalette hinweg.  <\/p>\n","protected":false},"template":"","alphabet":[264],"class_list":["post-37191","glossaire","type-glossaire","status-publish","hentry","alphabet-c-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Horizontale Kette - Optimix Software<\/title>\n<meta name=\"description\" content=\"Erkunden Sie die Definition der horizontalen Verkettung, einer Strategie zur Verkn\u00fcpfung \u00e4hnlicher Seiten oder Elemente.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Horizontale Kette\" \/>\n<meta property=\"og:description\" content=\"Erkunden Sie die Definition der horizontalen Verkettung, einer Strategie zur Verkn\u00fcpfung \u00e4hnlicher Seiten oder Elemente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/de\/glossar\/horizontale-verkettung\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-07T15:28:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/de\/glossar\/horizontale-verkettung\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/de\/glossar\/horizontale-verkettung\/\",\"name\":\"Horizontale Kette - 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