{"id":37225,"date":"2023-08-08T16:59:11","date_gmt":"2023-08-08T14:59:11","guid":{"rendered":"https:\/\/preprod.optimix-software.com\/glossaire\/pl-eigenmarke\/"},"modified":"2024-12-03T13:20:38","modified_gmt":"2024-12-03T12:20:38","slug":"pl-eigenmarke","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/de\/glossar\/pl-eigenmarke\/","title":{"rendered":"PL (Eigenmarke)"},"content":{"rendered":"\n<p>Eigenmarke, auch bekannt als Eigenmarke. Eine Eigenmarke ist eine Marke, die nicht vom Produkthersteller, sondern von einem Vertriebsunternehmen oder Einzelh\u00e4ndler geschaffen und vermarktet wird. <a href=\"https:\/\/preprod.optimix-software.com\/de\/blog\/preisgestaltung\/eigenmarken-der-schluessel-zur-anpassung-an-neue-herausforderungen-im-einzelhandel\/\">Eigenmarken<\/a> sind in der Regel billigere Alternativen zu nationalen Marken. Sie werden in der Regel ausschlie\u00dflich in den Gesch\u00e4ften des H\u00e4ndlers verkauft.  <\/p>\n\n<p>Die H\u00e4ndler entwickeln ihre eigenen Produkte unter ihrer eigenen Marke und kontrollieren so Produktion, Marketing und Vertrieb. Eigenmarken bieten Einzelh\u00e4ndlern eine gr\u00f6\u00dfere Gewinnspanne und mehr Flexibilit\u00e4t bei der Preisgestaltung und der Marketingstrategie. <\/p>\n\n<p>Sie k\u00f6nnen auch genutzt werden, um sich von der Konkurrenz abzuheben und die Kundenbindung zu f\u00f6rdern. Eigenmarken sind in verschiedenen Bereichen des Einzelhandels beliebt, darunter Lebensmittel, Sch\u00f6nheitsprodukte, Kleidung und Haushaltsartikel. <\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-37225","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PL (Eigenmarke) - Optimix Software<\/title>\n<meta name=\"description\" content=\"Entdecken Sie die Definition von Eigenmarken, einer Strategie, bei der Einzelh\u00e4ndler Produkte entwickeln und verkaufen.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PL (Eigenmarke)\" \/>\n<meta property=\"og:description\" content=\"Entdecken Sie die Definition von Eigenmarken, einer Strategie, bei der Einzelh\u00e4ndler Produkte entwickeln und verkaufen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/de\/glossar\/pl-eigenmarke\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-03T12:20:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/de\/glossar\/pl-eigenmarke\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/de\/glossar\/pl-eigenmarke\/\",\"name\":\"PL (Eigenmarke) - 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