{"id":37634,"date":"2023-08-06T12:00:00","date_gmt":"2023-08-06T10:00:00","guid":{"rendered":"https:\/\/preprod.optimix-software.com\/glossaire\/vertikale-verkettung\/"},"modified":"2025-02-07T16:28:20","modified_gmt":"2025-02-07T15:28:20","slug":"vertikale-verkettung","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/de\/glossar\/vertikale-verkettung\/","title":{"rendered":"Vertikale Kette"},"content":{"rendered":"\n<p>Vertikale Verkettung bezieht sich auf die <a href=\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/verlinkung-und-bereichskonsistenz\/\">Koordinierung der Preise<\/a> zwischen verschiedenen Stufen einer Lieferkette oder einer Produktkategorie. Dieser Ansatz beinhaltet die Herstellung einer harmonischen Beziehung zwischen den Produktpreisen auf verschiedenen Stufen der Kette, wie z.B. Hersteller, Gro\u00dfh\u00e4ndler und Einzelh\u00e4ndler, um den Umsatz und die Rentabilit\u00e4t zu optimieren. <\/p>\n\n<p>Die vertikale Verkettung erm\u00f6glicht es, eine Preiskonsistenz \u00fcber die gesamte Kette zu schaffen, Preiskonflikte zu vermeiden und den vom Kunden wahrgenommenen Wert zu maximieren. Dies f\u00f6rdert eine enge Zusammenarbeit zwischen den Akteuren in der Lieferkette und erm\u00f6glicht ein effektiveres Preismanagement im Einzelhandel. <\/p>\n","protected":false},"template":"","alphabet":[264],"class_list":["post-37634","glossaire","type-glossaire","status-publish","hentry","alphabet-c-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vertikale Kette - Optimix Software<\/title>\n<meta name=\"description\" content=\"Tauchen Sie ein in die Definition der vertikalen Verkettung, einer Strategie zur strukturierten Verbindung von hierarchischen Elementen.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vertikale Kette\" \/>\n<meta property=\"og:description\" content=\"Tauchen Sie ein in die Definition der vertikalen Verkettung, einer Strategie zur strukturierten Verbindung von hierarchischen Elementen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/de\/glossar\/vertikale-verkettung\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-07T15:28:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/de\/glossar\/vertikale-verkettung\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/de\/glossar\/vertikale-verkettung\/\",\"name\":\"Vertikale Kette - 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