{"id":37646,"date":"2023-08-08T16:02:42","date_gmt":"2023-08-08T14:02:42","guid":{"rendered":"https:\/\/preprod.optimix-software.com\/glossaire\/skimming\/"},"modified":"2024-12-05T15:03:48","modified_gmt":"2024-12-05T14:03:48","slug":"skimming","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/de\/glossar\/skimming\/","title":{"rendered":"Skimming"},"content":{"rendered":"\n<p>Skimming ist eine <a href=\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/\">Preisstrategie<\/a>, bei der Unternehmen ihre Preise zun\u00e4chst hoch ansetzen und sie dann im Laufe der Zeit schrittweise senken. Diese Strategie wird h\u00e4ufig bei der Einf\u00fchrung eines neuen Produkts oder beim Eintritt in einen neuen Markt angewandt. <\/p>\n\n<p>Indem sie das Produkt zun\u00e4chst h\u00f6her bepreisen, versuchen die Unternehmen, die Aufmerksamkeit der Kunden zu gewinnen. Wenn die Nachfrage dieser Kunden nachl\u00e4sst, kann das Unternehmen den Preis senken, um ein breiteres Spektrum von Kunden anzulocken. Skimming-Preise haben mehrere Vorteile. Er erm\u00f6glicht es Unternehmen, ihre Gewinne in den fr\u00fchen Phasen des Lebenszyklus eines Produkts zu maximieren.   <\/p>\n\n<p>Es tr\u00e4gt auch dazu bei, dass das Produkt als exklusiv und hochwertig wahrgenommen wird.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-37646","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skimming<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skimming\" \/>\n<meta property=\"og:description\" content=\"Skimming ist eine Preisstrategie, bei der Unternehmen ihre Preise zun\u00e4chst hoch ansetzen und sie dann im Laufe der Zeit schrittweise senken. 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