{"id":35599,"date":"2024-10-18T14:26:18","date_gmt":"2024-10-18T12:26:18","guid":{"rendered":"https:\/\/preprod.optimix-software.com\/in-store-preise-daten-sammeln\/"},"modified":"2025-02-26T17:25:44","modified_gmt":"2025-02-26T16:25:44","slug":"in-store-preise-daten-sammeln","status":"publish","type":"page","link":"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/in-store-preise-daten-sammeln\/","title":{"rendered":"Preiserhebung in Gesch\u00e4ften und Preislisten"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"35599\" class=\"elementor elementor-35599 elementor-33276\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2a327 e-con-full e-flex e-con e-parent\" data-id=\"7b2a327\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cede683 elementor-widget elementor-widget-shortcode\" data-id=\"cede683\" data-element_type=\"widget\" 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data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Preiserhebung im Gesch\u00e4ft  <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ded997 elementor-widget elementor-widget-text-editor\" data-id=\"2ded997\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-1 overflow-hidden @container\/thread\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-hjaez-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-hjaez-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-5\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"754ba67c-1e8c-4690-8a06-df1bb1955904\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<div class=\"flex-1 overflow-hidden @container\/thread\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-hjaez-79elbk h-full\">\n<div 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class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<div class=\"flex-1 overflow-hidden @container\/thread\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-hjaez-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-hjaez-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-17\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"49189799-82fb-48d2-aac3-4ac7ebc28bbb\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<div class=\"flex-1 overflow-hidden @container\/thread\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-hjaez-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-hjaez-1n7m0yu\">\n<div class=\"flex flex-col text-sm\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-21\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"f9e80437-e42a-4fb1-8165-edee2ae84dec\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n\nOptimiX \u00c9tudes, Experte f\u00fcr Preiserhebungen vor Ort und Audits von Verkaufsstellen, setzt \u00fcber 200 Ermittler ein, besucht j\u00e4hrlich mehr als 5.000 Verkaufsstellen und scannt monatlich \u00fcber 2,5 Millionen EAN-Codes.\n<div class=\"flex-1 overflow-hidden @container\/thread\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-hjaez-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-hjaez-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-25\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b9d33974-6316-4500-9983-19b86eac9b19\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n\nUnsere regelm\u00e4\u00dfigen Audits liefern strategische Daten zur Optimierung der Leistung und Sichtbarkeit von Produkten, indem sie Kriterien wie Preise, Sortiment, Regalplatzierung und Ausstellung abdecken.\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c3b47 elementor-widget elementor-widget-button\" data-id=\"54c3b47\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div 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jet-listing-dynamic-post-38573\" data-post-id=\"38573\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\"><img decoding=\"async\" width=\"184\" height=\"70\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo_Biocoop.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-40789\" data-post-id=\"40789\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\"><img decoding=\"async\" width=\"218\" height=\"70\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Deliveroo-Logo2.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-40863\" data-post-id=\"40863\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\"><img loading=\"lazy\" decoding=\"async\" width=\"218\" height=\"70\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-leau-vive.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-40836\" data-post-id=\"40836\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\"><img loading=\"lazy\" decoding=\"async\" width=\"218\" height=\"70\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Leopold-logo.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-40818\" data-post-id=\"40818\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\"><img loading=\"lazy\" decoding=\"async\" width=\"218\" height=\"70\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-naturalia.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-40838\" data-post-id=\"40838\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\"><img loading=\"lazy\" decoding=\"async\" width=\"218\" height=\"70\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo-Natureo.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-38407\" data-post-id=\"38407\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\"><img loading=\"lazy\" decoding=\"async\" width=\"173\" height=\"70\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo_Nocibe.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-38412\" data-post-id=\"38412\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\"><img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"70\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo_savencia.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-40816\" data-post-id=\"40816\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\"><img loading=\"lazy\" decoding=\"async\" width=\"218\" height=\"70\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo-Sephora.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><div class=\"jet-listing-grid__item jet-listing-dynamic-post-38419\" data-post-id=\"38419\" >\t\t<div data-elementor-type=\"jet-listing-items\" data-elementor-id=\"348\" class=\"elementor elementor-348\" data-elementor-post-type=\"jet-engine\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6832ec7 e-con-full e-flex e-con e-parent\" data-id=\"6832ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f58c9 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"43f58c9\" data-element_type=\"widget\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing-dynamic-field__content\"><img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"70\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-system-u.webp\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61337c3 e-flex e-con-boxed e-con e-parent\" data-id=\"61337c3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faed1b9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"faed1b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In einem sich st\u00e4ndig ver\u00e4ndernden Markt ist die richtige Steuerung des Merchandising und der Preispolitik eine gro\u00dfe Herausforderung f\u00fcr die Marken und Marken des Einzelhandels.  <\/p>\n<p>Opti-Mix \u00c9tudes, ein Schwesterunternehmen von Optimix Software, ist seit \u00fcber 30 Jahren auf die <strong>Sammlung, Verarbeitung und Analyse von Daten<\/strong> aus dem Einzelhandel spezialisiert, um Industrie und Handel bei ihrer Verkaufsstrategie zu unterst\u00fctzen. Wir stellen die Komponenten der <strong>4-Ps des POS-Marketing-Mix<\/strong> zusammen <strong> <\/strong><em>Preis, Attribute bei frischen Produkten, Promotion, Pr\u00e4senz, Bruch, Facing, Regalentwicklung, Merchandising-Position im Regal, &#8230;<\/em><\/p>\n<p>Durch unsere regelm\u00e4\u00dfigen Audits liefern wir wertvolle Daten, um den Leistungsindex und die Sichtbarkeit der Produkte zu optimieren. Wir f\u00fchren <strong>genaue Erhebungen<\/strong> \u00fcber <strong>Preisindizes<\/strong>, <strong>Sortimentsanteil<\/strong>, <strong>Regalanteil<\/strong>, <strong>Ausstellungsanteil<\/strong> und vieles mehr durch.   <\/p>\n<p>Wir sind in allen Bereichen des Einzelhandels t\u00e4tig: Hyperm\u00e4rkte, Superm\u00e4rkte, SDMP, Proxi. Aber auch spezialisierte Vertriebskan\u00e4le: Bio-Spezialisten, Frischem\u00e4rkte, Heimwerkerm\u00e4rkte, Tierhandlungen, Parapharmazie, selektive Parf\u00fcmerie, &#8230; <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82bc6a7 e-flex e-con-boxed e-con e-parent\" data-id=\"82bc6a7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d985869 e-con-full e-flex e-con e-child\" data-id=\"d985869\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a3e91 elementor-widget elementor-widget-heading\" data-id=\"e1a3e91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Unsere Studien<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b87d324 e-con-full e-flex e-con e-child\" data-id=\"b87d324\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-016e95f elementor-widget elementor-widget-image\" data-id=\"016e95f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"216\" height=\"204\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/carte-France-Optimix-Etudes.webp\" class=\"attachment-large size-large wp-image-38625\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3da4b71 e-con-full e-flex e-con e-child\" data-id=\"3da4b71\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac65616 elementor-widget elementor-widget-spacer\" data-id=\"ac65616\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-176d763 elementor-widget elementor-widget-text-editor\" data-id=\"176d763\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_row et_pb_row_5\">\n<div class=\"et_pb_column et_pb_column_1_2 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child\">\n<div class=\"et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>Ein leistungsstarkes Team mit einem landesweiten Netz von 200 Ermittlern, die geschult und mit professionellen tragbaren Computern ausgestattet sind.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-133a0e7d e-flex e-con-boxed e-con e-parent\" data-id=\"133a0e7d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63da1d6 e-con-full e-flex e-con e-child\" data-id=\"63da1d6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c2e28ea e-con-full e-flex e-con e-child\" data-id=\"6c2e28ea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c89eb05 elementor-flip-box--direction-left elementor-flip-box--effect-flip elementor-widget elementor-widget-flip-box\" data-id=\"3c89eb05\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"78\" height=\"78\" viewBox=\"0 0 78 78\" fill=\"none\"><path d=\"M76.8295 39.9598C76.1858 39.9598 75.6591 39.4331 75.6591 38.7893V26.1248C75.6591 25.4811 76.1858 24.9544 76.8295 24.9544C77.4733 24.9544 78 25.4811 78 26.1248V38.7893C78 39.4331 77.4733 39.9598 76.8295 39.9598Z\" fill=\"#2A486E\"><\/path><path d=\"M69.5375 39.9598C68.8938 39.9598 68.3671 39.4331 68.3671 38.7893V26.1248C68.3671 25.4811 68.8938 24.9544 69.5375 24.9544C70.1813 24.9544 70.708 25.4811 70.708 26.1248V38.7893C70.708 39.4331 70.1813 39.9598 69.5375 39.9598Z\" fill=\"#2A486E\"><\/path><path d=\"M49.265 45.0279C48.6213 45.0279 48.0945 44.5012 48.0945 43.8574V21.0684C48.0945 20.4247 48.6213 19.898 49.265 19.898C49.9088 19.898 50.4355 20.4247 50.4355 21.0684V43.8574C50.4355 44.5012 49.9088 45.0279 49.265 45.0279Z\" fill=\"#2A486E\"><\/path><path d=\"M42.2422 45.0279C41.5984 45.0279 41.0717 44.5012 41.0717 43.8574V21.0684C41.0717 20.4247 41.5984 19.898 42.2422 19.898C42.886 19.898 43.4127 20.4247 43.4127 21.0684V43.8574C43.4127 44.5012 42.886 45.0279 42.2422 45.0279Z\" fill=\"#2A486E\"><\/path><path d=\"M31.708 45.0279C31.0642 45.0279 30.5375 44.5012 30.5375 43.8574V21.0684C30.5375 20.4247 31.0642 19.898 31.708 19.898C32.3517 19.898 32.8785 20.4247 32.8785 21.0684V43.8574C32.8785 44.5012 32.3517 45.0279 31.708 45.0279Z\" fill=\"#2A486E\"><\/path><path d=\"M14.151 45.0279C13.5072 45.0279 12.9805 44.5012 12.9805 43.8574V21.0684C12.9805 20.4247 13.5072 19.898 14.151 19.898C14.7947 19.898 15.3214 20.4247 15.3214 21.0684V43.8574C15.3214 44.5012 14.7947 45.0279 14.151 45.0279Z\" fill=\"#2A486E\"><\/path><path d=\"M21.1738 45.0279C20.53 45.0279 20.0033 44.5012 20.0033 43.8574V21.0684C20.0033 20.4247 20.53 19.898 21.1738 19.898C21.8175 19.898 22.3442 20.4247 22.3442 21.0684V43.8574C22.3442 44.5012 21.8175 45.0279 21.1738 45.0279Z\" fill=\"#2A486E\"><\/path><path d=\"M69.9355 78C67.7818 78 65.7452 77.1456 64.2236 75.5771L52.5072 63.4043C52.0624 62.9361 52.0741 62.1987 52.5423 61.7539C53.0105 61.3091 53.7479 61.3208 54.1927 61.789L65.9091 73.9502C66.9859 75.0504 68.4139 75.6591 69.9355 75.6591C71.4571 75.6591 72.885 75.0504 73.9619 73.9385C76.2209 71.6327 76.2209 67.8872 73.9619 65.593L61.9997 53.1744C61.5549 52.7062 61.5666 51.9688 62.0348 51.524C62.503 51.0792 63.2404 51.0909 63.6852 51.5591L75.6357 63.9661C78.7608 67.1615 78.7608 72.37 75.6357 75.5771C74.1141 77.1339 72.0891 78 69.9355 78Z\" fill=\"#2A486E\"><\/path><path d=\"M31.708 64.9259C14.2212 64.9259 0 50.3652 0 32.4688C0 14.5723 14.2212 0 31.708 0C49.1948 0 63.416 14.5606 63.416 32.4688C63.416 50.377 49.1948 64.9376 31.708 64.9376V64.9259ZM31.708 2.34094C15.5087 2.34094 2.34094 15.8481 2.34094 32.4688C2.34094 49.0894 15.5087 62.5966 31.708 62.5966C47.9073 62.5966 61.075 49.0894 61.075 32.4688C61.075 15.8481 47.8956 2.34094 31.708 2.34094Z\" fill=\"#2A486E\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tScannen Preis\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tErhebungen mit Hilfe eines mobilen Terminals: EAN, Preise, Promo-Flags. \n<br><br>3 Wellen pro Jahr in Bio-Fachgesch\u00e4ften\n<br><br> W\u00f6chentliche Beobachtung nationaler Marken in SDMP-L\u00e4den\n<br><br> Ad-hoc-Erhebungen auf Anfrage in allen Arten von Verkaufsstellen.\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-xs\" href=\"https:\/\/preprod.optimix-software.com\/fr\/demo-logiciel-xpa\/\">\n\t\t\t\t\t\t\tLassen Sie uns dar\u00fcber reden!\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-322e859d e-con-full e-flex e-con e-child\" data-id=\"322e859d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-655553e0 elementor-flip-box--direction-left elementor-flip-box--effect-flip elementor-widget elementor-widget-flip-box\" data-id=\"655553e0\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div 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47.8809 42.9676 49.2334 42.9676L49.2861 43.0027Z\" fill=\"#2A486E\"><\/path><path d=\"M48.8294 83.8333H78.8309C80.5348 83.8333 82.344 83.991 83.433 82.3269C84.2059 81.1533 83.96 79.4192 83.96 78.088V45.9279C83.96 44.5791 81.8522 44.5791 81.8522 45.9279V75.3554C81.8522 76.9494 82.0278 78.666 81.8522 80.2425C81.6765 81.8189 80.5172 81.7489 79.2701 81.7489H48.8469C47.4944 81.7489 47.4944 83.8508 48.8469 83.8508L48.8294 83.8333Z\" fill=\"#2A486E\"><\/path><path d=\"M0.191041 45.9279V78.701C0.191041 79.8046 0.0505188 81.0657 0.559913 82.0817C1.93001 84.7617 6.88342 83.8508 9.30744 83.8508H39.0104C40.6088 83.8508 42.1721 83.483 42.8572 81.8365C43.6125 79.9797 43.1207 77.2472 43.1207 75.3204C43.1207 73.4811 43.7003 70.2231 42.7694 68.6116C42.1019 67.438 40.9074 66.9475 39.6427 66.6848C37.4471 66.2294 36.5161 67.2453 34.7244 68.3138C29.5251 71.4317 23.0435 66.4221 24.6595 60.6417C25.45 57.839 28.0496 55.8247 30.9479 55.7196C32.4234 55.667 33.8813 56.0699 35.0933 56.9282C36.0243 57.5763 36.6918 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fill=\"#2A486E\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tKostenaufstellungen\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tPreiserhebungen und spezifische Attribute der traditionellen Frischetheken: Obst und Gem\u00fcse, Metzgerei, Wurstwaren, Feinkost, Fisch, B\u00e4ckerei.\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-xs\" href=\"https:\/\/preprod.optimix-software.com\/fr\/demo-logiciel-xpa\/\">\n\t\t\t\t\t\t\tLassen Sie uns dar\u00fcber reden!\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3050aa92 e-con-full e-flex e-con e-child\" data-id=\"3050aa92\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26d4e654 elementor-flip-box--direction-left elementor-flip-box--effect-flip elementor-widget elementor-widget-flip-box\" data-id=\"26d4e654\" data-element_type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"74\" height=\"66\" viewBox=\"0 0 74 66\" fill=\"none\"><path d=\"M30.9311 50.2352C34.6769 53.6983 38.2209 57.3352 41.7939 60.9576C44.4159 63.6237 47.8159 65.3625 51.5185 65.8552C59.2694 66.8839 67.0491 62.3197 71.011 55.7413C74.9729 49.163 74.1949 42.2079 68.7491 37.2379C64.8449 33.6735 60.8109 30.2539 56.777 26.8488C53.1609 23.7915 49.7609 21.0384 45.0786 19.8647C35.9879 17.5898 24.1742 20.8066 21.0335 30.6016C20.6878 31.6739 22.359 32.1231 22.7047 31.0653C25.442 22.5453 35.7718 19.6764 43.7244 21.3427C48.1329 22.2555 51.3744 24.5449 54.76 27.4139C58.1457 30.2829 61.4592 33.0794 64.744 35.9918C67.4093 38.3536 70.3195 40.5416 71.3568 44.1206C72.2644 47.2648 71.6881 50.6554 70.2618 53.5534C67.0923 59.9723 59.9897 64.7105 52.7719 64.2613C48.8388 64.015 45.3812 62.1893 42.6727 59.3638C39.2727 55.8138 35.7862 52.3652 32.1701 49.0181C31.3489 48.2646 30.1243 49.4962 30.9455 50.2497L30.9311 50.2352Z\" fill=\"#2A486E\"><\/path><path d=\"M31.6226 37.4987C30.5133 35.3398 30.3404 32.7461 32.026 30.819C33.7116 28.8918 36.1464 27.8051 38.6243 27.7037C44.6032 27.4574 48.7524 32.181 52.9304 35.8034C55.005 37.6002 57.0507 39.4114 59.0677 41.2516C60.8542 42.8889 62.8999 44.4393 63.5482 46.8881C64.7296 51.3075 60.8109 55.6544 56.6473 56.4948C50.6829 57.683 46.8795 52.1624 43.0617 48.5689C42.2549 47.8009 41.0303 49.0326 41.8371 49.8005C45.9719 53.6983 49.8041 59.074 56.1575 58.335C60.8253 57.7989 65.4355 53.5824 65.4932 48.6993C65.522 46.1781 64.3694 43.9467 62.6118 42.2079C59.9897 39.6142 57.1372 37.209 54.3567 34.7892C49.4871 30.5582 44.6752 25.2549 37.6303 26.0663C34.7633 26.3996 31.7234 28.008 30.1099 30.4857C28.4963 32.9635 28.8133 35.9049 30.1099 38.4116C30.6141 39.4114 32.1124 38.5275 31.6082 37.5277L31.6226 37.4987Z\" fill=\"#2A486E\"><\/path><path d=\"M43.2922 15.199C41.2464 13.3299 39.215 11.4462 37.2557 9.50457C35.5269 7.79478 33.9277 5.88214 32.026 4.34622C29.159 2.05684 25.687 0.62236 22.0564 0.158689C14.4496 -0.812124 5.97835 2.70888 2.26138 9.69294C0.662216 12.6923 0.0859406 16.1698 0.806285 19.5025C1.65629 23.3857 4.20631 26.0518 6.98684 28.689C10.9919 32.4998 15.1267 36.1802 19.2759 39.8316C22.6183 42.7875 25.9175 45.2363 30.326 46.2795C39.5176 48.482 50.5821 44.3669 53.7083 34.8326C54.0541 33.7604 52.3829 33.3112 52.0371 34.369C49.3575 42.5557 39.9066 46.265 31.954 44.845C27.6031 44.0771 24.2751 41.9181 21.0191 39.0491C17.7632 36.1802 14.2767 33.0939 10.9775 30.0365C8.21142 27.4718 4.84021 24.9217 3.25545 21.4006C1.95884 18.5027 1.93002 15.199 3.01054 12.2286C5.56055 5.24459 13.3979 1.37583 20.5149 1.75256C24.4624 1.96991 28.3811 3.46235 31.3921 6.0705C33.1353 7.57744 34.648 9.35967 36.276 10.9825C38.1633 12.8517 40.1082 14.6629 42.0676 16.4452C42.8888 17.1986 44.1134 15.967 43.2922 15.2135V15.199Z\" fill=\"#2A486E\"><\/path><path d=\"M33.3514 16.3872C29.0582 12.359 25.1971 7.04131 18.7284 7.18621C13.9598 7.30213 8.77329 10.9825 8.84532 16.1409C8.87414 18.9229 10.3436 21.1978 12.2598 23.0959C14.8818 25.6896 17.6047 28.1674 20.342 30.6306C25.0531 34.8616 29.865 40.3967 36.7803 39.7881C39.7481 39.5273 42.7591 37.9334 44.5168 35.4847C46.2744 33.0359 46.1159 29.9931 44.7905 27.3994C44.2862 26.3996 42.7879 27.2835 43.2922 28.2833C45.9718 33.5141 40.915 38.0783 35.815 38.1073C30.0522 38.1363 26.0039 33.3837 22.0276 29.8192C19.8954 27.9065 17.7632 25.9649 15.6886 23.9943C13.8301 22.2266 11.6403 20.5168 10.8623 17.9666C9.4216 13.2284 13.9021 9.28722 18.3106 8.95396C24.4048 8.50478 28.1649 13.8805 32.1412 17.6188C32.948 18.3868 34.1726 17.1552 33.3658 16.3872H33.3514Z\" fill=\"#2A486E\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tMerchandising-Erhebungen\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tScannen des EAN-Codes des Produkts und Verkn\u00fcpfung mit der Anzahl der Facing, der abgewickelten Linie, der Regalebene, dem Bruch.\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-flip-box__button elementor-button elementor-size-xs\" href=\"https:\/\/preprod.optimix-software.com\/fr\/demo-logiciel-xpa\/\">\n\t\t\t\t\t\t\tLassen Sie uns dar\u00fcber reden!\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42a4cb5 e-flex e-con-boxed e-con e-parent\" data-id=\"42a4cb5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1dc2df1 e-con-full e-flex e-con e-child\" data-id=\"1dc2df1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-31c6d6d e-con-full e-flex e-con e-child\" data-id=\"31c6d6d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1cea3b elementor-widget elementor-widget-heading\" data-id=\"f1cea3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ein komplettes Sortiment zur Optimierung Ihres Marketing-Mixes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3747d elementor-widget elementor-widget-text-editor\" data-id=\"2d3747d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"\"><span style=\"font-weight: 400;\">Das Preis-Scanning erm\u00f6glicht es, regelm\u00e4\u00dfig die Positionierungsindizes auf M\u00e4rkten zu erhalten, auf denen die Panelisten nicht pr\u00e4sent sind. Als Marktf\u00fchrer im Bio-Markt bieten wir jeder Kette und jedem unabh\u00e4ngigen Gesch\u00e4ft die M\u00f6glichkeit   <\/span><b>Preisstrategien auf einfache und effektive Weise zu steuern<\/b>.<\/p>\n<p style=\"\"><span style=\"font-weight: 400;\">Mit Hilfe der Betriebskostenabrechnungen k\u00f6nnen Sie sich einen genauen <\/span><b>\u00dcberblick \u00fcber die Preise der Konkurrenz am n\u00e4chsten Tag verschaffen<\/b>. So k\u00f6nnen Sie schnell <b>auf Marktpreis\u00e4nderungen reagieren<\/b>. <\/p>\n<p style=\"\"><span style=\"font-weight: 400;\">Merchandising-Erhebungen erm\u00f6glichen es, <\/span><b>den Regalanteil<\/b> und <b>den Ausstellungsanteil einer Abteilung, einer Kategorie oder eines Produkts<\/b> zu ermitteln. Die Berechnung des Verh\u00e4ltnisses von Regalanteil zu Sortimentsanteil erm\u00f6glicht es, Unter- oder \u00dcberbelichtungen aufzuzeigen, um Merchandising-Empfehlungen auf allen Ebenen zu geben. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19a0c98 e-con-full e-flex e-con e-child\" data-id=\"19a0c98\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83491b6 elementor-widget elementor-widget-image\" data-id=\"83491b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Image-Optimix-Etude-1000x1000.png\" class=\"attachment-large size-large wp-image-35602\" alt=\"\" srcset=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Image-Optimix-Etude-1000x1000.png 1000w, https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Image-Optimix-Etude-600x600.png 600w, https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Image-Optimix-Etude-768x768.png 768w, https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Image-Optimix-Etude-1536x1536.png 1536w, https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Image-Optimix-Etude.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-358a5d4 e-flex e-con-boxed e-con e-parent\" data-id=\"358a5d4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5635b79 e-con-full e-flex e-con e-child\" data-id=\"5635b79\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f2af0f2 e-con-full e-flex e-con e-child\" data-id=\"f2af0f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b03ae02 elementor-widget elementor-widget-image\" data-id=\"b03ae02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Optimix-Etudes-Scan-in-store-copie.webp\" class=\"attachment-medium size-medium wp-image-38635\" alt=\"Optimix Studien Scan in store\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a907d7d e-con-full e-flex e-con e-child\" data-id=\"a907d7d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-392d404 elementor-widget elementor-widget-heading\" data-id=\"392d404\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qualitative Erhebung im Gesch\u00e4ft - Mobile Anwendung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e28f63 elementor-widget elementor-widget-text-editor\" data-id=\"8e28f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Eine von uns verwaltete Android-Anwendung, die auf Smartphones oder mobilen Ger\u00e4ten verf\u00fcgbar ist.<\/li>\n<li>Verwaltung von Frageb\u00f6gen mit einer Auswahl, Mehrfachauswahlen, um die Qualit\u00e4t der Produktplatzierung in den Regalen zu erfassen<\/li>\n<li>Aufnahme von Fotos mit Geolokalisierung und Zeitstempel, um die Informationen zuverl\u00e4ssig zu machen<\/li>\n<li>Anzeige der Anweisungen im Verlauf der Ablesung<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e72f241 e-flex e-con-boxed e-con e-parent\" data-id=\"e72f241\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-445358a elementor-widget elementor-widget-heading\" data-id=\"445358a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unsere Partner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7916fe e-grid e-con-full e-con e-child\" data-id=\"a7916fe\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2075e85 elementor-widget elementor-widget-image\" data-id=\"2075e85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"150\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo-Circana-Optimix-Etudes.webp\" class=\"attachment-large size-large wp-image-35606\" alt=\"Logo Circana - Optimix Studien\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3124858 elementor-widget elementor-widget-image\" data-id=\"3124858\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"150\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo-Biolineaires-Optimix-Etudes.webp\" class=\"attachment-large size-large wp-image-35607\" alt=\"Logo Biolinear - Optimix Etudes\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99437b2 elementor-widget elementor-widget-image\" data-id=\"99437b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"150\" src=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo-ctifl-Optimix-Etudes.webp\" class=\"attachment-large size-large wp-image-35608\" alt=\"Logo CTIFL - Optimix Etudes\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e4ea32 e-flex e-con-boxed e-con e-parent\" data-id=\"7e4ea32\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-478f1d64 elementor-widget elementor-widget-heading\" data-id=\"478f1d64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">M\u00f6chten Sie Preiserhebungen im Gesch\u00e4ft durchf\u00fchren?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b597fcf elementor-widget elementor-widget-spacer\" data-id=\"b597fcf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642ac1a6 elementor-widget elementor-widget-text-editor\" data-id=\"642ac1a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit OPTIMIX Studien maximieren Sie die <strong>Sichtbarkeit<\/strong> Ihrer Produkte in den Gesch\u00e4ften und steigern Ihre Verkaufsleistung durch <strong>zuverl\u00e4ssige Daten<\/strong> und <strong>genaue Analysen<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fbdacff elementor-widget elementor-widget-spacer\" data-id=\"3fbdacff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155f6608 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"155f6608\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/preprod.optimix-software.com\/de\/demo-preise\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lassen Sie uns \u00fcber Ihr Projekt sprechen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In einem sich st\u00e4ndig ver\u00e4ndernden Markt ist die richtige Steuerung des Merchandising und der Preispolitik eine gro\u00dfe Herausforderung f\u00fcr die Marken und Marken des Einzelhandels. Opti-Mix \u00c9tudes, ein Schwesterunternehmen von Optimix Software, ist seit \u00fcber 30 Jahren auf die Sammlung, Verarbeitung und Analyse von Daten aus dem Einzelhandel spezialisiert, um Industrie und Handel bei ihrer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":35841,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-35599","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Preiserhebung in Gesch\u00e4ften<\/title>\n<meta name=\"description\" content=\"OPTIMIX Etudes sammelt und analysiert POS-Daten, um den Marketing-Mix von Industrie und Einzelhandel zu optimieren.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preiserhebung in Gesch\u00e4ften und Preislisten\" \/>\n<meta property=\"og:description\" content=\"OPTIMIX Etudes sammelt und analysiert POS-Daten, um den Marketing-Mix von Industrie und Einzelhandel zu optimieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/in-store-preise-daten-sammeln\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-26T16:25:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo_Biocoop.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"17\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/in-store-preise-daten-sammeln\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/in-store-preise-daten-sammeln\/\",\"name\":\"Preiserhebung in Gesch\u00e4ften\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/in-store-preise-daten-sammeln\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/in-store-preise-daten-sammeln\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo_Biocoop.webp\",\"datePublished\":\"2024-10-18T12:26:18+00:00\",\"dateModified\":\"2025-02-26T16:25:44+00:00\",\"description\":\"OPTIMIX Etudes sammelt und analysiert POS-Daten, um den Marketing-Mix von Industrie und Einzelhandel zu optimieren.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/in-store-preise-daten-sammeln\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/in-store-preise-daten-sammeln\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/in-store-preise-daten-sammeln\/#primaryimage\",\"url\":\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo_Biocoop.webp\",\"contentUrl\":\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/Logo_Biocoop.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.optimix-software.com\/de\/software-fuer-die-preisanalyse\/in-store-preise-daten-sammeln\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/preprod.optimix-software.com\/de\/loesungen-fuer-preisgestaltung-und-lieferkette\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pricing-L\u00f6sung &#8211; 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