{"id":36930,"date":"2023-09-27T17:51:13","date_gmt":"2023-09-27T15:51:13","guid":{"rendered":"https:\/\/preprod.optimix-software.com\/blog\/unkategorisiert\/kundenfeedback-workshop-mit-boulanger\/"},"modified":"2024-12-03T13:03:18","modified_gmt":"2024-12-03T12:03:18","slug":"kundenfeedback-workshop-mit-boulanger","status":"publish","type":"post","link":"https:\/\/preprod.optimix-software.com\/de\/blog\/ereignisse\/kundenfeedback-workshop-mit-boulanger\/","title":{"rendered":"Kundenfeedback-Workshop mit Boulanger"},"content":{"rendered":"\t\t
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Von Dienstag, den 19. September, bis Donnerstag, den 21. September,<\/span> war Optimix auf der Paris Retail Week.<\/b>. An event that brings together many professionals from the retail and e-commerce sectors. <\/span><\/p>\n

W\u00e4hrend dieser 3 Tage wurden Workshops, Konferenzen, Demos… organisiert und den Besuchern gezeigt.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Entscheiden Sie sich f\u00fcr eine umweltfreundliche Verpackung. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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W\u00e4hrend der Paris Retail Week organisierte Optimix einen Feedback-Workshop mit seinem Kunden, einer B\u00e4ckerei. Dieser Workshop wurde von Agathe Defretin (Optimix Integration Service Manager) und Mathieu Louchez (Pricing and Assortment Leader bei Boulanger) geleitet. <\/span><\/p>\n

W\u00e4hrend dieses Workshops stand unser Kunde Boulanger vor dem folgenden Problem:<\/span><\/p>\n

Ver\u00e4nderungsmanagement angesichts eines sich diversifizierenden Wettbewerbs?<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Beobachtungen von Boulanger und Kundenfeedback zum Wettbewerb <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Zahlreiche Konkurrenten in mehreren verschiedenen Sektoren:<\/b> GSS, Lieferanten, reine Spieler<\/span><\/li>\n
  • Zunehmend attraktive Dienstleistungen:<\/b> Wiederaufbereitete Verk\u00e4ufe, R\u00fcckkauf und Meldung von defekten Artikeln<\/span><\/li>\n
  • Erkennen Sie, mit welchen Konkurrenten Sie sich zusammentun sollten<\/b>: Viele Konkurrenten dr\u00e4ngen auf den Markt, und es ist wichtig, zwischen denen zu unterscheiden, die im gleichen Sektor t\u00e4tig sind, und denen, die es nicht sind.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Boulanger Preis\u00fcbersicht: Kundenfeedback <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Ein alterndes Werkzeug <\/b>Boulangers alterndes Preismodell: Angesichts der wachsenden Konkurrenz war Boulanger nicht in der Lage, mehrere Preisstrategien umzusetzen.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Informieren Sie sich und nehmen Sie an lokalen Programmen teil. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Ergonomischeres Werkzeug <\/span><\/li>\n
    • Hochwertige Informationen \u00fcber die Preise der Konkurrenz <\/span><\/li>\n
    • Ein flexibles Tool, das nach Belieben moduliert und angepasst werden kann<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Preisgestaltung und Abfallvermeidung ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Regel-Engine<\/b>: Schreiben Sie Ihre eigene Strategie<\/span><\/li>\n
      • Pragmatisch<\/b><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Kundenfeedback: die besten Praktiken f\u00fcr dieses Projekt <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        • Ausarbeitung von Spezifikationen mit den Teams:<\/b> Erfassen der Anforderungen von Boulanger<\/span> <\/li>\n
        • W\u00f6chentliche Punkte<\/b><\/li>\n
        • Verwaltung von Priorit\u00e4ten<\/b><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Was sind die Ergebnisse? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Quantitativer ROI <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          • Schnelle Projektumsetzung<\/span><\/li>\n
          • Verbesserte Wettbewerbsinformationen<\/span><\/li>\n
          • Unternehmensteams halbieren ihre Anpassungszeit<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            Qualitativer ROI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            • Unterschiedliche Strategien f\u00fcr unterschiedliche Produkte <\/span><\/li>\n
            • Agilit\u00e4t des Tools je nach Bedarf<\/span><\/li>\n
            • Vertrauen der Benutzer <\/span><\/li>\n
            • Eine verzerrte Sicht des Wettbewerbs<\/span><\/li>\n
            • Nach Plan<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

              Lesen Sie unser Kundenfeedback mit Boulanger. Tauchen Sie ein in Boulangers Reise von den Erwartungen zur Zufriedenheit. <\/p>\n","protected":false},"author":3,"featured_media":36934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[243],"tags":[244,240],"class_list":["post-36930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ereignisse","tag-ereignisse","tag-preisgestaltung"],"yoast_head":"\nFeedback von Boulanger<\/title>\n<meta name=\"description\" content=\"Lesen Sie das Feedback der Kunden von Boulanger. 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