{"id":11879,"date":"2023-08-06T11:44:25","date_gmt":"2023-08-06T09:44:25","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&p=11879"},"modified":"2025-01-16T12:28:35","modified_gmt":"2025-01-16T11:28:35","slug":"alignement-strategique","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/alignement-strategique\/","title":{"rendered":"Alignement strat\u00e9gique"},"content":{"rendered":"\n

L’alignement strat\u00e9gique se r\u00e9f\u00e8re \u00e0 l’harmonisation des d\u00e9cisions tarifaires avec la strat\u00e9gie globale de l’entreprise. Cela implique de s’assurer que les prix fix\u00e9s sont coh\u00e9rents avec les objectifs commerciaux. Les prix fix\u00e9s doivent aussi \u00eatre la proposition de valeur de l’entreprise.<\/p>\n\n\n\n

L’alignement strat\u00e9gique n\u00e9cessite de prendre en compte divers facteurs tels que la position concurrentielle et la segmentation des clients. Il prend en compte \u00e9galement les objectifs de rentabilit\u00e9 et les tendances du march\u00e9.<\/p>\n\n\n\n

En veillant \u00e0 ce que la strat\u00e9gie de tarification<\/a> soit en ad\u00e9quation avec la strat\u00e9gie globale de l’entreprise, il vise \u00e0 maximiser les r\u00e9sultats commerciaux. Il vise aussi \u00e0 renforcer la position concurrentielle sur le march\u00e9 du retail.<\/p>\n","protected":false},"template":"","alphabet":[94],"class_list":["post-11879","glossaire","type-glossaire","status-publish","hentry","alphabet-a"],"yoast_head":"\nAlignement strat\u00e9gique<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ce que signifie l'alignement strat\u00e9gique et comment le mettre en place dans une solution de pricing.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alignement strat\u00e9gique\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez ce que signifie l'alignement strat\u00e9gique et comment le mettre en place dans une solution de pricing.\" \/>\n<meta property=\"og:url\" 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