{"id":11889,"date":"2023-08-06T11:51:50","date_gmt":"2023-08-06T09:51:50","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&p=11889"},"modified":"2025-03-05T17:47:05","modified_gmt":"2025-03-05T16:47:05","slug":"assortiment","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/assortiment\/","title":{"rendered":"Gestion des Assortiments"},"content":{"rendered":"\n

L’assortiment fait r\u00e9f\u00e9rence \u00e0 la gamme de produits propos\u00e9s par un retailer \u00e0 ses clients. Cela englobe la s\u00e9lection des produits disponibles, les diff\u00e9rentes variantes, les marques, les tailles, les couleurs, etc. L’assortiment est d\u00e9termin\u00e9 en fonction de la strat\u00e9gie commerciale de l’entreprise, des pr\u00e9f\u00e9rences des clients et des tendances du march\u00e9.<\/p>\n\n\n\n

La gestion de l’assortiment implique de prendre des d\u00e9cisions<\/a> sur l’inclusion, l’exclusion, la promotion et la tarification des produits afin de r\u00e9pondre aux besoins des clients, d’optimiser les ventes, de maximiser la rentabilit\u00e9 et de se diff\u00e9rencier de la concurrence.<\/p>\n","protected":false},"template":"","alphabet":[94],"class_list":["post-11889","glossaire","type-glossaire","status-publish","hentry","alphabet-a"],"yoast_head":"\nGestion des Assortiments<\/title>\n<meta name=\"description\" content=\"L'assortiment fait r\u00e9f\u00e9rence \u00e0 la gamme de produits propos\u00e9s par un retailer \u00e0 ses clients. 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