{"id":11896,"date":"2023-08-06T11:55:15","date_gmt":"2023-08-06T09:55:15","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=11896"},"modified":"2025-01-16T13:04:02","modified_gmt":"2025-01-16T12:04:02","slug":"bqp-bouclier-qualite-prix","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/bqp-bouclier-qualite-prix\/","title":{"rendered":"BQP &#8211; Bouclier Qualit\u00e9 Prix"},"content":{"rendered":"\n<p>Le BQP &#8211; Bouclier Qualit\u00e9 Prix est un concept de tarification dans le secteur du retail. Il repr\u00e9sente <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-de-pricing\/matching-et-chainage-de-produits\/\">l&rsquo;\u00e9quilibre entre la qualit\u00e9 des produits et leur prix<\/a>. L&rsquo;objectif est de fournir des articles de qualit\u00e9 \u00e0 des prix comp\u00e9titifs pour attirer les clients et les fid\u00e9liser.<\/p>\n\n\n\n<p>Le BQP implique une attention particuli\u00e8re port\u00e9e \u00e0 la qualit\u00e9 des produits propos\u00e9s, en veillant \u00e0 ce qu&rsquo;ils r\u00e9pondent aux attentes des clients tout en maintenant des prix raisonnables. Il s&rsquo;agit de trouver le bon \u00e9quilibre entre la qualit\u00e9 et le prix afin d&rsquo;offrir une valeur ajout\u00e9e aux consommateurs et de rester comp\u00e9titif sur le march\u00e9 du commerce de d\u00e9tail.<\/p>\n","protected":false},"template":"","alphabet":[95],"class_list":["post-11896","glossaire","type-glossaire","status-publish","hentry","alphabet-b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BQP - Bouclier Qualit\u00e9 Prix<\/title>\n<meta name=\"description\" content=\"Le BQP - Bouclier Qualit\u00e9 Prix est un concept de tarification dans le secteur du retail. 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