{"id":11897,"date":"2023-08-06T11:55:45","date_gmt":"2023-08-06T09:55:45","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=11897"},"modified":"2025-03-06T16:33:42","modified_gmt":"2025-03-06T15:33:42","slug":"break-even-point","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/","title":{"rendered":"Break-even point"},"content":{"rendered":"<h2>Qu&rsquo;est ce que le Break-Even Point ?<\/h2>\n<h3><strong>Break-even point (Point mort) : Comprendre le seuil de rentabilit\u00e9 d&rsquo;une entreprise<\/strong><\/h3>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Qu&rsquo;est-ce que le Break-even point ?<\/strong><\/p>\n\n\n\n<p>Le Break-even point, \u00e9galement connu sous le nom de point mort, est un concept financier fondamental utilis\u00e9 pour \u00e9valuer la rentabilit\u00e9 d&rsquo;une entreprise. Il repr\u00e9sente le niveau de ventes n\u00e9cessaire pour couvrir tous les co\u00fbts, sans r\u00e9aliser de b\u00e9n\u00e9fices ni de pertes. En d&rsquo;autres termes, c&rsquo;est le moment o\u00f9 les revenus totaux sont \u00e9gaux aux co\u00fbts totaux.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Pourquoi le Break-even point est-il important ?<\/strong><\/p>\n\n\n\n<p>Le Break-even point est crucial pour les entreprises car il leur permet de comprendre \u00e0 quel niveau d&rsquo;activit\u00e9 elles doivent op\u00e9rer pour \u00e9viter les pertes. En connaissant leur point mort, les entreprises peuvent prendre des d\u00e9cisions \u00e9clair\u00e9es sur <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-de-pricing\/\">la gestion de leurs prix<\/a>, les volumes de production et les co\u00fbts. Atteindre le point mort est souvent consid\u00e9r\u00e9 comme une \u00e9tape critique avant de commencer \u00e0 g\u00e9n\u00e9rer des b\u00e9n\u00e9fices.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Comment calculer le Break-even point ?<\/strong><\/p>\n\n\n\n<p>Le Break-even point peut \u00eatre calcul\u00e9 en divisant les co\u00fbts fixes totaux par la marge de contribution par unit\u00e9. La marge de contribution repr\u00e9sente la diff\u00e9rence entre le prix de vente par unit\u00e9 et le co\u00fbt variable par unit\u00e9. Une fois le Break-even point calcul\u00e9, les entreprises peuvent utiliser cette information pour \u00e9valuer leur performance actuelle et planifier leurs activit\u00e9s futures.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Strat\u00e9gies pour atteindre<a href=\"https:\/\/www.zendesk.fr\/blog\/break-even-point\/#georedirect\"> le Break-even point<\/a><\/strong><\/p>\n\n\n\n<p>Pour atteindre le Break-even point plus rapidement, les entreprises peuvent envisager plusieurs strat\u00e9gies, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9duire les co\u00fbts fixes :<\/strong> Identifier et r\u00e9duire les co\u00fbts fixes peut contribuer \u00e0 abaisser le seuil de rentabilit\u00e9.<\/li>\n\n\n\n<li><strong>Augmenter les prix de vente :<\/strong> Augmenter les prix de vente peut aider \u00e0 augmenter la marge de contribution par unit\u00e9, ce qui r\u00e9duit le Break-even point.<\/li>\n\n\n\n<li><strong>Optimiser les processus :<\/strong> Am\u00e9liorer l&rsquo;efficacit\u00e9 op\u00e9rationnelle peut permettre de r\u00e9duire les co\u00fbts variables par unit\u00e9, ce qui contribue \u00e9galement \u00e0 abaisser le seuil de rentabilit\u00e9.<\/li>\n<\/ul>\n\n\n\n<center>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212642236615\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJgXfdoYMivLtbDje%2F88OnyJzHyvPQvbM%2FfVcWWph0Eztw7LF%2BraMppO3RYXNezjCP5EhxR2ygQ%2F7pMDrmzscCEAWp0klpdNe5dcg%2F1jiO8E6U%3D&#038;webInteractiveContentId=212642236615&#038;portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div><\/center>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n","protected":false},"template":"","alphabet":[95],"class_list":["post-11897","glossaire","type-glossaire","status-publish","hentry","alphabet-b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Break-even point<\/title>\n<meta name=\"description\" content=\"Le Break-even point (point mort) est un concept financier utilis\u00e9 pour d\u00e9terminer le seuil de rentabilit\u00e9 d&#039;une entreprise.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Break-even point\" \/>\n<meta property=\"og:description\" content=\"Le Break-even point (point mort) est un concept financier utilis\u00e9 pour d\u00e9terminer le seuil de rentabilit\u00e9 d&#039;une entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T15:33:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/\",\"name\":\"Break-even point\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\",\"datePublished\":\"2023-08-06T09:55:45+00:00\",\"dateModified\":\"2025-03-06T15:33:42+00:00\",\"description\":\"Le Break-even point (point mort) est un concept financier utilis\u00e9 pour d\u00e9terminer le seuil de rentabilit\u00e9 d'une entreprise.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/#primaryimage\",\"url\":\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\",\"contentUrl\":\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/preprod.optimix-software.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossaire\",\"item\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Break-even point\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#website\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/\",\"name\":\"Optimix Software\",\"description\":\"Solutions de Pricing et Supply chain d\u00e9di\u00e9es au retail\",\"publisher\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.optimix-software.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#organization\",\"name\":\"Optimix Software\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-carre-optimix-RETAIL-PERFORMANCE-SOFTWARE.jpg\",\"contentUrl\":\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-carre-optimix-RETAIL-PERFORMANCE-SOFTWARE.jpg\",\"width\":2001,\"height\":2001,\"caption\":\"Optimix Software\"},\"image\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/optimix-ffr\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Break-even point","description":"Le Break-even point (point mort) est un concept financier utilis\u00e9 pour d\u00e9terminer le seuil de rentabilit\u00e9 d'une entreprise.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Break-even point","og_description":"Le Break-even point (point mort) est un concept financier utilis\u00e9 pour d\u00e9terminer le seuil de rentabilit\u00e9 d'une entreprise.","og_url":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/","og_site_name":"Optimix Software","article_modified_time":"2025-03-06T15:33:42+00:00","og_image":[{"url":"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/","url":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/","name":"Break-even point","isPartOf":{"@id":"https:\/\/preprod.optimix-software.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/#primaryimage"},"image":{"@id":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/#primaryimage"},"thumbnailUrl":"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png","datePublished":"2023-08-06T09:55:45+00:00","dateModified":"2025-03-06T15:33:42+00:00","description":"Le Break-even point (point mort) est un concept financier utilis\u00e9 pour d\u00e9terminer le seuil de rentabilit\u00e9 d'une entreprise.","breadcrumb":{"@id":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/#primaryimage","url":"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png","contentUrl":"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png"},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/break-even-point\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/preprod.optimix-software.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Glossaire","item":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/"},{"@type":"ListItem","position":3,"name":"Break-even point"}]},{"@type":"WebSite","@id":"https:\/\/preprod.optimix-software.com\/fr\/#website","url":"https:\/\/preprod.optimix-software.com\/fr\/","name":"Optimix Software","description":"Solutions de Pricing et Supply chain d\u00e9di\u00e9es au retail","publisher":{"@id":"https:\/\/preprod.optimix-software.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.optimix-software.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/preprod.optimix-software.com\/fr\/#organization","name":"Optimix Software","url":"https:\/\/preprod.optimix-software.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/preprod.optimix-software.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-carre-optimix-RETAIL-PERFORMANCE-SOFTWARE.jpg","contentUrl":"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-carre-optimix-RETAIL-PERFORMANCE-SOFTWARE.jpg","width":2001,"height":2001,"caption":"Optimix Software"},"image":{"@id":"https:\/\/preprod.optimix-software.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimix-ffr\/"]}]}},"_links":{"self":[{"href":"https:\/\/preprod.optimix-software.com\/fr\/wp-json\/wp\/v2\/glossaire\/11897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.optimix-software.com\/fr\/wp-json\/wp\/v2\/glossaire"}],"about":[{"href":"https:\/\/preprod.optimix-software.com\/fr\/wp-json\/wp\/v2\/types\/glossaire"}],"wp:attachment":[{"href":"https:\/\/preprod.optimix-software.com\/fr\/wp-json\/wp\/v2\/media?parent=11897"}],"wp:term":[{"taxonomy":"alphabet","embeddable":true,"href":"https:\/\/preprod.optimix-software.com\/fr\/wp-json\/wp\/v2\/alphabet?post=11897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}