{"id":11899,"date":"2023-08-06T11:57:29","date_gmt":"2023-08-06T09:57:29","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=11899"},"modified":"2025-01-16T13:06:54","modified_gmt":"2025-01-16T12:06:54","slug":"canaux-de-distribution","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/canaux-de-distribution\/","title":{"rendered":"Canaux de distribution"},"content":{"rendered":"\n<p>Les canaux de distribution dans le retail font r\u00e9f\u00e9rence aux diff\u00e9rents moyens par lesquels les produits sont mis \u00e0 la disposition des clients finaux. Ils englobent les diff\u00e9rents itin\u00e9raires emprunt\u00e9s par les produits depuis le fabricant ou le fournisseur jusqu&rsquo;au consommateur.<\/p>\n\n\n\n<p>Ils peuvent inclure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les magasins physiques, <\/li>\n\n\n\n<li>Les sites web de commerce \u00e9lectronique, <\/li>\n\n\n\n<li>Les marketplaces en ligne, <\/li>\n\n\n\n<li>Les distributeurs, <\/li>\n\n\n\n<li>Les grossistes, <\/li>\n\n\n\n<li>Les revendeurs, <\/li>\n\n\n\n<li>Les agents,<\/li>\n\n\n\n<li>Tout autre moyen utilis\u00e9 pour acheminer les produits vers les consommateurs.<\/li>\n<\/ul>\n\n\n\n<p>Les retailers choisissent les canaux de distribution <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-supply-chain\/gestion-des-livraisons\/\">en fonction de leur strat\u00e9gie commerciale<\/a>, de leur cible de march\u00e9, de la nature du produit et des pr\u00e9f\u00e9rences des clients, afin d&rsquo;assurer une accessibilit\u00e9 maximale et une exp\u00e9rience d&rsquo;achat optimale.<\/p>\n","protected":false},"template":"","alphabet":[96],"class_list":["post-11899","glossaire","type-glossaire","status-publish","hentry","alphabet-c"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canaux de distribution<\/title>\n<meta name=\"description\" content=\"Les canaux de distribution dans le retail font r\u00e9f\u00e9rence aux diff\u00e9rents moyens par lesquels les produits sont mis \u00e0 la disposition.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canaux de distribution\" \/>\n<meta property=\"og:description\" content=\"Les canaux de distribution dans le retail font r\u00e9f\u00e9rence aux 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