{"id":11903,"date":"2023-08-06T11:59:31","date_gmt":"2023-08-06T09:59:31","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=11903"},"modified":"2025-01-16T13:09:04","modified_gmt":"2025-01-16T12:09:04","slug":"chainage-horizontal","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/chainage-horizontal\/","title":{"rendered":"Chainage horizontal"},"content":{"rendered":"\n<p>Le chainage horizontal fait r\u00e9f\u00e9rence \u00e0 la <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-de-pricing\/chainage-et-coherence-de-gammes\/\">coordination des prix<\/a> entre les diff\u00e9rents produits d&rsquo;une m\u00eame cat\u00e9gorie ou gamme. Plut\u00f4t que de fixer les prix de mani\u00e8re ind\u00e9pendante pour chaque produit. Le cha\u00eenage horizontal implique d&rsquo;\u00e9tablir une relation coh\u00e9rente. Notamment entre les prix afin de maximiser les ventes et la rentabilit\u00e9.<\/p>\n\n\n\n<p>Cette approche consiste \u00e0 analyser les substituts ou les compl\u00e9ments des produits et \u00e0 ajuster les prix en cons\u00e9quence pour \u00e9viter des \u00e9carts trop importants. Le chainage horizontal permet de cr\u00e9er un \u00e9quilibre tarifaire entre les produits et d&rsquo;optimiser la perception de valeur pour les clients. Il permet aussi d&rsquo;encourager des d\u00e9cisions d&rsquo;achat \u00e9quilibr\u00e9es dans l&rsquo;ensemble de la gamme.<\/p>\n","protected":false},"template":"","alphabet":[96],"class_list":["post-11903","glossaire","type-glossaire","status-publish","hentry","alphabet-c"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chainage horizontal - Optimix Software<\/title>\n<meta name=\"description\" content=\"Explorez la d\u00e9finition du chainage horizontal, une strat\u00e9gie de liaison entre pages ou \u00e9l\u00e9ments semblables.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chainage horizontal\" \/>\n<meta property=\"og:description\" content=\"Explorez la d\u00e9finition du chainage horizontal, une strat\u00e9gie de liaison entre pages ou \u00e9l\u00e9ments semblables.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/chainage-horizontal\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T12:09:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/chainage-horizontal\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/chainage-horizontal\/\",\"name\":\"Chainage horizontal - 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