{"id":11908,"date":"2023-08-06T12:01:54","date_gmt":"2023-08-06T10:01:54","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=11908"},"modified":"2025-01-16T13:11:16","modified_gmt":"2025-01-16T12:11:16","slug":"coherence-de-gamme","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/coherence-de-gamme\/","title":{"rendered":"\u200bCoh\u00e9rence de gamme"},"content":{"rendered":"\n<p>La coh\u00e9rence de gamme est un concept utilis\u00e9 dans le domaine du marketing et du retail. Elle d\u00e9crit la pertinence et la compl\u00e9mentarit\u00e9 des produits au sein d&rsquo;une gamme de produits. Il s&rsquo;agit de veiller \u00e0 ce que les produits propos\u00e9s par une entreprise soient <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-de-pricing\/chainage-et-coherence-de-gammes\/\">harmonieux et compl\u00e9mentaires<\/a> les uns aux autres. Il faut \u00e9galement veiller tant du point de vue de leurs caract\u00e9ristiques que de leur positionnement sur le march\u00e9.<\/p>\n\n\n\n<p>La coh\u00e9rence de gamme permet de cr\u00e9er une image de marque solide et de faciliter la compr\u00e9hension des consommateurs. Elle aide \u00e9galement \u00e0 optimiser les op\u00e9rations logistiques et \u00e0 renforcer l&rsquo;efficacit\u00e9 marketing. Elle cible aussi efficacement les segments de march\u00e9 sp\u00e9cifiques. En r\u00e9sum\u00e9, la coh\u00e9rence de gamme vise \u00e0 cr\u00e9er une offre de produits compl\u00e8te, pertinente et attrayante pour les clients.<\/p>\n","protected":false},"template":"","alphabet":[96],"class_list":["post-11908","glossaire","type-glossaire","status-publish","hentry","alphabet-c"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u200bCoh\u00e9rence de gamme - Optimix Software<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition de la coh\u00e9rence de gamme, un concept essentiel en marketing produit. 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