{"id":11919,"date":"2023-08-06T12:07:47","date_gmt":"2023-08-06T10:07:47","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=11919"},"modified":"2025-03-05T17:23:30","modified_gmt":"2025-03-05T16:23:30","slug":"demand-forecasting","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/demand-forecasting\/","title":{"rendered":"Demand forecasting"},"content":{"rendered":"\n<p>La <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-supply-chain\/\">pr\u00e9vision de la demande<\/a> (demand forecasting) est le processus d&rsquo;estimation et de projection des niveaux de demande futures pour un produit ou un service donn\u00e9. Elle repose sur l&rsquo;analyse des donn\u00e9es historiques, des tendances du march\u00e9 et des facteurs saisonniers. Mais aussi des pr\u00e9f\u00e9rences des consommateurs et d&rsquo;autres variables pertinentes.<\/p>\n\n\n\n<p>La demand forecasting est essentielle pour la planification et la gestion des stocks. Elle est aussi essentielle pour la production, les strat\u00e9gies de marketing et la prise de d\u00e9cision globale dans les entreprises.<\/p>\n\n\n\n<p>Elle permet d&rsquo;anticiper les fluctuations de la demande, d&rsquo;optimiser les niveaux d&rsquo;inventaire, de r\u00e9pondre efficacement aux besoins des clients et de minimiser les co\u00fbts li\u00e9s \u00e0 la surproduction ou aux p\u00e9nuries. Une pr\u00e9vision de demande pr\u00e9cise contribue \u00e0 une gestion efficace de la cha\u00eene d&rsquo;approvisionnement et \u00e0 la satisfaction des clients.<\/p>\n","protected":false},"template":"","alphabet":[97],"class_list":["post-11919","glossaire","type-glossaire","status-publish","hentry","alphabet-d"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demand forecasting - Optimix Software<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition du demand forecasting, une m\u00e9thode essentielle pour pr\u00e9voir la demande future de produits ou services.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demand forecasting\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la d\u00e9finition du demand forecasting, une m\u00e9thode essentielle pour pr\u00e9voir la demande future de produits ou services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/demand-forecasting\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T16:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/demand-forecasting\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/demand-forecasting\/\",\"name\":\"Demand forecasting - 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