{"id":12417,"date":"2023-08-08T16:02:42","date_gmt":"2023-08-08T14:02:42","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12417"},"modified":"2025-03-05T17:35:36","modified_gmt":"2025-03-05T16:35:36","slug":"ecremage","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/","title":{"rendered":"Ecr\u00e9mage"},"content":{"rendered":"\n<p>L&rsquo;ecr\u00e9mage d\u00e9signe la diff\u00e9rence entre les prix de deux produits, services ou march\u00e9s comparables. Il repr\u00e9sente la <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-de-pricing\/\">variation des prix d&rsquo;un produit <\/a>par rapport \u00e0 un point de r\u00e9f\u00e9rence, tel qu&rsquo;un concurrent, une p\u00e9riode ant\u00e9rieure ou un march\u00e9 similaire.<\/p>\n\n\n\n<p>L&rsquo;ecr\u00e9mage peut \u00eatre positif ou n\u00e9gatif, indiquant une diff\u00e9rence de valeur per\u00e7ue ou de co\u00fbts entre les produits compar\u00e9s. Les entreprises utilisent l&rsquo;\u00e9cart de prix comme indicateur pour \u00e9valuer leur position concurrentielle, ajuster leur strat\u00e9gie de tarification, d\u00e9terminer les marges b\u00e9n\u00e9ficiaires et attirer les clients en offrant un avantage \u00e9conomique.<\/p>\n\n\n\n<p>Les consommateurs utilisent \u00e9galement l&rsquo;\u00e9cart de prix pour comparer les options et prendre des d\u00e9cisions d&rsquo;achat \u00e9clair\u00e9es.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12417","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecr\u00e9mage - Optimix Software<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition de l&#039;ecr\u00e9mage, une strat\u00e9gie de tarification qui consiste \u00e0 fixer des prix initialement \u00e9lev\u00e9s.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecr\u00e9mage\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la d\u00e9finition de l&#039;ecr\u00e9mage, une strat\u00e9gie de tarification qui consiste \u00e0 fixer des prix initialement \u00e9lev\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T16:35:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/\",\"name\":\"Ecr\u00e9mage - Optimix Software\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#website\"},\"datePublished\":\"2023-08-08T14:02:42+00:00\",\"dateModified\":\"2025-03-05T16:35:36+00:00\",\"description\":\"D\u00e9couvrez la d\u00e9finition de l'ecr\u00e9mage, une strat\u00e9gie de tarification qui consiste \u00e0 fixer des prix initialement \u00e9lev\u00e9s.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/preprod.optimix-software.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossaire\",\"item\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ecr\u00e9mage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#website\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/\",\"name\":\"Optimix Software\",\"description\":\"Solutions de Pricing et Supply chain d\u00e9di\u00e9es au retail\",\"publisher\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.optimix-software.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#organization\",\"name\":\"Optimix Software\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-carre-optimix-RETAIL-PERFORMANCE-SOFTWARE.jpg\",\"contentUrl\":\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-carre-optimix-RETAIL-PERFORMANCE-SOFTWARE.jpg\",\"width\":2001,\"height\":2001,\"caption\":\"Optimix Software\"},\"image\":{\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/optimix-ffr\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ecr\u00e9mage - Optimix Software","description":"D\u00e9couvrez la d\u00e9finition de l'ecr\u00e9mage, une strat\u00e9gie de tarification qui consiste \u00e0 fixer des prix initialement \u00e9lev\u00e9s.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Ecr\u00e9mage","og_description":"D\u00e9couvrez la d\u00e9finition de l'ecr\u00e9mage, une strat\u00e9gie de tarification qui consiste \u00e0 fixer des prix initialement \u00e9lev\u00e9s.","og_url":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/","og_site_name":"Optimix Software","article_modified_time":"2025-03-05T16:35:36+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/","url":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/","name":"Ecr\u00e9mage - Optimix Software","isPartOf":{"@id":"https:\/\/preprod.optimix-software.com\/fr\/#website"},"datePublished":"2023-08-08T14:02:42+00:00","dateModified":"2025-03-05T16:35:36+00:00","description":"D\u00e9couvrez la d\u00e9finition de l'ecr\u00e9mage, une strat\u00e9gie de tarification qui consiste \u00e0 fixer des prix initialement \u00e9lev\u00e9s.","breadcrumb":{"@id":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/ecremage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/preprod.optimix-software.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Glossaire","item":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/"},{"@type":"ListItem","position":3,"name":"Ecr\u00e9mage"}]},{"@type":"WebSite","@id":"https:\/\/preprod.optimix-software.com\/fr\/#website","url":"https:\/\/preprod.optimix-software.com\/fr\/","name":"Optimix Software","description":"Solutions de Pricing et Supply chain d\u00e9di\u00e9es au retail","publisher":{"@id":"https:\/\/preprod.optimix-software.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.optimix-software.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/preprod.optimix-software.com\/fr\/#organization","name":"Optimix Software","url":"https:\/\/preprod.optimix-software.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/preprod.optimix-software.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-carre-optimix-RETAIL-PERFORMANCE-SOFTWARE.jpg","contentUrl":"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-carre-optimix-RETAIL-PERFORMANCE-SOFTWARE.jpg","width":2001,"height":2001,"caption":"Optimix Software"},"image":{"@id":"https:\/\/preprod.optimix-software.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/optimix-ffr\/"]}]}},"_links":{"self":[{"href":"https:\/\/preprod.optimix-software.com\/fr\/wp-json\/wp\/v2\/glossaire\/12417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/preprod.optimix-software.com\/fr\/wp-json\/wp\/v2\/glossaire"}],"about":[{"href":"https:\/\/preprod.optimix-software.com\/fr\/wp-json\/wp\/v2\/types\/glossaire"}],"wp:attachment":[{"href":"https:\/\/preprod.optimix-software.com\/fr\/wp-json\/wp\/v2\/media?parent=12417"}],"wp:term":[{"taxonomy":"alphabet","embeddable":true,"href":"https:\/\/preprod.optimix-software.com\/fr\/wp-json\/wp\/v2\/alphabet?post=12417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}