{"id":12460,"date":"2023-08-08T16:47:06","date_gmt":"2023-08-08T14:47:06","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&p=12460"},"modified":"2025-03-05T17:42:50","modified_gmt":"2025-03-05T16:42:50","slug":"franchise","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/franchise\/","title":{"rendered":"Franchise"},"content":{"rendered":"\n

Une franchise est un mod\u00e8le commercial dans lequel une entreprise, le franchiseur, accorde \u00e0 une autre entreprise, le franchis\u00e9, le droit d’utiliser sa marque. Mais aussi son savoir-faire, ses processus et ses syst\u00e8mes commerciaux moyennant des frais ou une redevance.<\/p>\n\n\n\n

Il b\u00e9n\u00e9ficie ainsi de l’expertise et de la notori\u00e9t\u00e9 du franchiseur pour d\u00e9velopper son propre \u00e9tablissement ou magasin. En \u00e9change, il se conforme aux normes et aux directives \u00e9tablies par le franchiseur. Ce mod\u00e8le lui offre un cadre \u00e9tabli et une assistance continue. Notamment en mati\u00e8re de formation, de marketing et de support op\u00e9rationnel.<\/p>\n\n\n\n

Elle permet au franchiseur d’\u00e9tendre rapidement sa pr\u00e9sence sur le march\u00e9<\/a>. Gr\u00e2ce \u00e0 un r\u00e9seau de franchis\u00e9s ind\u00e9pendants. C’est une forme de partenariat mutuellement b\u00e9n\u00e9fique o\u00f9 les risques et les responsabilit\u00e9s sont partag\u00e9s entre les deux parties.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12460","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"\nFranchise - Optimix Software<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition de la franchise, un mod\u00e8le commercial. 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