{"id":12532,"date":"2023-08-08T17:04:00","date_gmt":"2023-08-08T15:04:00","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12532"},"modified":"2025-03-06T10:26:31","modified_gmt":"2025-03-06T09:26:31","slug":"prix-fonds-de-rayon","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/prix-fonds-de-rayon\/","title":{"rendered":"Prix fonds de rayon"},"content":{"rendered":"\n<p>Le terme prix fonds de rayon est une <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-de-pricing\/previsions-ia-et-modelisations-pricing\/\">strat\u00e9gie de tarification<\/a> appliqu\u00e9e aux produits plac\u00e9s \u00e0 des emplacements privil\u00e9gi\u00e9s sur les \u00e9tag\u00e8res des magasins. Ces emplacements sont g\u00e9n\u00e9ralement situ\u00e9s au niveau des yeux ou \u00e0 proximit\u00e9 des caisses. Les clients sont plus susceptibles de les remarquer et de les acheter.<\/p>\n\n\n\n<p>La strat\u00e9gie du prix fonds de rayon consiste \u00e0 fixer des prix l\u00e9g\u00e8rement plus \u00e9lev\u00e9s pour les produits situ\u00e9s \u00e0 ces emplacements strat\u00e9giques. Souvent en raison de leur visibilit\u00e9 accrue et de leur attrait pour les consommateurs.<\/p>\n\n\n\n<p>Cette approche est bas\u00e9e sur la psychologie du consommateur. Il est plus enclin \u00e0 acheter des produits qui se trouvent \u00e0 des endroits facilement accessibles et bien en vue.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12532","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prix fonds de rayon - Optimix Software<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition du prix fonds de rayon, une strat\u00e9gie de tarification dans la grande distribution qui concerne la n\u00e9gociation des prix avec les fournisseurs pour les produits positionn\u00e9s en bout de rayon.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prix fonds de rayon\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la d\u00e9finition du prix fonds de rayon, une strat\u00e9gie de tarification dans la grande distribution qui concerne la n\u00e9gociation des prix avec les fournisseurs pour les produits positionn\u00e9s en bout de rayon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/prix-fonds-de-rayon\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:26:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/prix-fonds-de-rayon\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/prix-fonds-de-rayon\/\",\"name\":\"Prix fonds de rayon - 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