{"id":12533,"date":"2023-08-08T17:04:15","date_gmt":"2023-08-08T15:04:15","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12533"},"modified":"2025-03-06T10:25:54","modified_gmt":"2025-03-06T09:25:54","slug":"prix-de-vente-conseille","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/prix-de-vente-conseille\/","title":{"rendered":"Prix de vente conseill\u00e9"},"content":{"rendered":"\n<p>Le prix de vente conseill\u00e9 est un prix recommand\u00e9 par le fabricant ou le fournisseur pour un produit donn\u00e9. Il s&rsquo;agit d&rsquo;une <a href=\"https:\/\/preprod.optimix-software.com\/fr\/blog\/pricing\/pourquoi-et-comment-optimiser-votre-coherence-de-gammes\/\">suggestion de prix<\/a> pour les retailers qui peuvent choisir de suivre ou de modifier ce prix en fonction de leur strat\u00e9gie commerciale. De plus, il est g\u00e9n\u00e9ralement bas\u00e9 sur divers facteurs tels que les co\u00fbts de production et les marges b\u00e9n\u00e9ficiaires souhait\u00e9es. Mais aussi la demande du march\u00e9 et la concurrence.<\/p>\n\n\n\n<p>Les retailers peuvent d\u00e9cider d&rsquo;utiliser le <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-de-pricing\/chainage-et-coherence-de-gammes\/\">prix de vente conseill\u00e9 <\/a>comme r\u00e9f\u00e9rence, de le r\u00e9duire pour attirer les clients. Mais \u00e9galement de le d\u00e9passer pour positionner leur produit comme haut de gamme. Il sert de guide pour \u00e9tablir des prix comp\u00e9titifs et rentables dans le retail.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12533","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prix de vente conseill\u00e9 - Optimix Software<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition du prix de vente conseill\u00e9, une recommandation de tarification sugg\u00e9r\u00e9e par le fabricant ou le fournisseur pour les produits vendus au d\u00e9tail.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prix de vente conseill\u00e9\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la d\u00e9finition du prix de vente conseill\u00e9, une recommandation de tarification sugg\u00e9r\u00e9e par le fabricant ou le fournisseur pour les produits vendus au d\u00e9tail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/prix-de-vente-conseille\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:25:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/prix-de-vente-conseille\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/prix-de-vente-conseille\/\",\"name\":\"Prix de vente conseill\u00e9 - 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