{"id":12538,"date":"2023-08-08T17:05:24","date_gmt":"2023-08-08T15:05:24","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12538"},"modified":"2025-03-06T10:28:22","modified_gmt":"2025-03-06T09:28:22","slug":"promotions","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/promotions\/","title":{"rendered":"Promotions"},"content":{"rendered":"\n<p>Les <a href=\"https:\/\/preprod.optimix-software.com\/fr\/blog\/supplychain\/promotions-et-supply-chain-impacts-et-enjeux\/\">promotions <\/a>dans le retail font r\u00e9f\u00e9rence \u00e0 des strat\u00e9gies et tactiques marketing utilis\u00e9es pour stimuler les ventes et attirer les clients. Les promotions peuvent prendre diff\u00e9rentes formes, telles que<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>des r\u00e9ductions de prix, des offres sp\u00e9ciales, <\/li>\n\n\n\n<li>des coupons, <\/li>\n\n\n\n<li>des remises en argent, <\/li>\n\n\n\n<li>des cadeaux gratuits,<\/li>\n\n\n\n<li>des programmes de fid\u00e9lit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p>L&rsquo;objectif principal des promotions est d&rsquo;inciter les consommateurs \u00e0 acheter un produit ou \u00e0 visiter un point de vente sp\u00e9cifique. Elles peuvent \u00eatre utilis\u00e9es: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pour lancer de nouveaux produits, <\/li>\n\n\n\n<li>\u00e9couler des stocks exc\u00e9dentaires, <\/li>\n\n\n\n<li>g\u00e9n\u00e9rer du trafic en magasin, <\/li>\n\n\n\n<li>fid\u00e9liser les clients,<\/li>\n\n\n\n<li>r\u00e9compenser leur fid\u00e9lit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p>Les promotions peuvent \u00eatre temporelles, saisonni\u00e8res ou li\u00e9es \u00e0 des \u00e9v\u00e9nements sp\u00e9ciaux. Elles sont souvent annonc\u00e9es par le biais de publicit\u00e9s, de circulaires, de courriers \u00e9lectroniques ou de campagnes sur les r\u00e9seaux sociaux.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12538","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promotions - Optimix Software<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition des promotions, des offres sp\u00e9ciales et des incitations propos\u00e9es par les entreprises pour stimuler les ventes, fid\u00e9liser les clients et attirer l&#039;attention sur leurs produits ou services.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotions\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la d\u00e9finition des promotions, des offres sp\u00e9ciales et des incitations propos\u00e9es par les entreprises pour stimuler les ventes, fid\u00e9liser les clients et attirer l&#039;attention sur leurs produits ou services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:28:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/promotions\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/promotions\/\",\"name\":\"Promotions - 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