{"id":12546,"date":"2023-08-08T17:12:46","date_gmt":"2023-08-08T15:12:46","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12546"},"modified":"2023-11-23T15:46:37","modified_gmt":"2023-11-23T14:46:37","slug":"reajustement-des-prix","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/reajustement-des-prix\/","title":{"rendered":"R\u00e9ajustement des prix"},"content":{"rendered":"\n<p>Le r\u00e9ajustement des prix est une modification des prix des produits pour s&rsquo;adapter aux changements de march\u00e9, \u00e0 la concurrence et \u00e0 d&rsquo;autres facteurs pertinents. Les retailers peuvent ajuster leurs prix \u00e0 la hausse ou \u00e0 la baisse en fonction de diff\u00e9rents objectifs, tels que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>maximiser les revenus, <\/li>\n\n\n\n<li>augmenter la part de march\u00e9, <\/li>\n\n\n\n<li>r\u00e9pondre \u00e0 la demande des consommateurs,<\/li>\n\n\n\n<li>maintenir la rentabilit\u00e9.<\/li>\n<\/ul>\n\n\n\n<p>Les r\u00e9ajustements de prix peuvent \u00eatre effectu\u00e9s de mani\u00e8re r\u00e9guli\u00e8re ou en r\u00e9ponse \u00e0 des \u00e9v\u00e9nements sp\u00e9cifiques, tels que des promotions, des soldes ou des changements de co\u00fbts de production. Ils n\u00e9cessitent une analyse continue des donn\u00e9es de vente, des marges b\u00e9n\u00e9ficiaires, de la concurrence et des tendances du march\u00e9. Les retailers utilisent souvent des strat\u00e9gies de<a href=\"https:\/\/www.definitions-marketing.com\/definition\/tarification-dynamique\/\"> tarification dynamique<\/a> et des outils de veille concurrentielle. Mais aussi les algorithmes pour prendre des d\u00e9cisions \u00e9clair\u00e9es concernant le r\u00e9ajustement des prix.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12546","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9ajustement des prix<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition du r\u00e9ajustement des prix, une strat\u00e9gie commerciale visant \u00e0 modifier les tarifs des produits ou services.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9ajustement des prix\" \/>\n<meta property=\"og:description\" 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