{"id":12549,"date":"2023-08-08T17:13:32","date_gmt":"2023-08-08T15:13:32","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12549"},"modified":"2025-03-06T10:34:38","modified_gmt":"2025-03-06T09:34:38","slug":"referentiel-produit","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/referentiel-produit\/","title":{"rendered":"R\u00e9f\u00e9rentiel produit"},"content":{"rendered":"\n<p>Un r\u00e9f\u00e9rentiel produit est une base de donn\u00e9es centralis\u00e9e qui stocke et g\u00e8re toutes les informations <a href=\"https:\/\/preprod.optimix-software.com\/fr\/blog\/pricing\/pourquoi-et-comment-optimiser-votre-coherence-de-gammes\/\">relatives aux produits<\/a> propos\u00e9s par un retailer. Il s&rsquo;agit d&rsquo;une source de r\u00e9f\u00e9rence unique et fiable pour les donn\u00e9es des produits, comprenant des d\u00e9tails tels que les descriptions, les caract\u00e9ristiques, les images, les prix, les codes-barres et les disponibilit\u00e9s en stock.<\/p>\n\n\n\n<p>Le r\u00e9f\u00e9rentiel produit permet aux retailers de maintenir la coh\u00e9rence et l&rsquo;exactitude des informations sur les produits. Notamment \u00e0 travers diff\u00e9rents canaux de vente, tels que les magasins physiques, les sites web et les applications mobiles. Il facilite \u00e9galement la gestion des catalogues, des mises \u00e0 jour de prix et des promotions. En utilisant un r\u00e9f\u00e9rentiel produit, les retailers peuvent am\u00e9liorer l&rsquo;efficacit\u00e9 op\u00e9rationnelle, r\u00e9duire les erreurs et offrir une exp\u00e9rience d&rsquo;achat coh\u00e9rente aux clients.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12549","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9f\u00e9rentiel produit - Optimix Software<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition du r\u00e9f\u00e9rentiel de produit, une base de donn\u00e9es centralis\u00e9e contenant des informations essentielles sur un produit.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9f\u00e9rentiel produit\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la d\u00e9finition du r\u00e9f\u00e9rentiel de produit, une base de donn\u00e9es centralis\u00e9e contenant des informations essentielles sur un produit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/referentiel-produit\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:34:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/referentiel-produit\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/referentiel-produit\/\",\"name\":\"R\u00e9f\u00e9rentiel produit - 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