{"id":12550,"date":"2023-08-08T17:13:47","date_gmt":"2023-08-08T15:13:47","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12550"},"modified":"2025-03-06T10:33:56","modified_gmt":"2025-03-06T09:33:56","slug":"referentiel-de-prix","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/referentiel-de-prix\/","title":{"rendered":"R\u00e9f\u00e9rentiel de prix"},"content":{"rendered":"\n<p>Un r\u00e9f\u00e9rentiel de prix d\u00e9signe une base de donn\u00e9es ou un ensemble de r\u00e8gles qui d\u00e9termine les prix des produits vendus dans un magasin ou une <a href=\"https:\/\/preprod.optimix-software.com\/fr\/blog\/pricing\/pourquoi-et-comment-optimiser-votre-coherence-de-gammes\/\">cha\u00eene de magasins<\/a>. Il s&rsquo;agit d&rsquo;un outil essentiel pour la gestion des prix et la strat\u00e9gie de tarification des retailers.<\/p>\n\n\n\n<p>Le r\u00e9f\u00e9rentiel de prix rassemble les informations sur les co\u00fbts d&rsquo;achat des produits, les marges b\u00e9n\u00e9ficiaires souhait\u00e9es, les politiques de tarification sp\u00e9cifiques, ainsi que les donn\u00e9es de la concurrence et du march\u00e9. En utilisant ces informations, les retailers peuvent d\u00e9finir des prix comp\u00e9titifs, r\u00e9actifs et rentables pour leurs produits.<\/p>\n\n\n\n<p>Le r\u00e9f\u00e9rentiel de prix permet \u00e9galement aux retailers de suivre et d&rsquo;ajuster les prix en fonction des fluctuations du march\u00e9, des changements de co\u00fbts des mati\u00e8res premi\u00e8res, des variations saisonni\u00e8res et des promotions. Il facilite la gestion des prix \u00e0 grande \u00e9chelle, en permettant de d\u00e9finir des prix par cat\u00e9gorie de produits, par magasin, par canal de vente, voire par segment de client\u00e8le.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12550","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9f\u00e9rentiel de prix - Optimix Software<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition du r\u00e9f\u00e9rentiel de prix, une base de donn\u00e9es ou un ensemble de tarifs de r\u00e9f\u00e9rence utilis\u00e9s pour \u00e9tablir des normes de tarification dans un secteur ou une industrie.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9f\u00e9rentiel de prix\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez la d\u00e9finition du r\u00e9f\u00e9rentiel de prix, une base de donn\u00e9es ou un ensemble de tarifs de r\u00e9f\u00e9rence utilis\u00e9s pour \u00e9tablir des normes de tarification dans un secteur ou une industrie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/referentiel-de-prix\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimix Software\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T09:33:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.optimix-software.com\/wp-content\/uploads\/logo-optimix-yoast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/referentiel-de-prix\/\",\"url\":\"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/referentiel-de-prix\/\",\"name\":\"R\u00e9f\u00e9rentiel de prix - 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