{"id":12551,"date":"2023-08-08T17:14:03","date_gmt":"2023-08-08T15:14:03","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12551"},"modified":"2025-03-06T10:35:25","modified_gmt":"2025-03-06T09:35:25","slug":"releve-de-prix","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/releve-de-prix\/","title":{"rendered":"Relev\u00e9 de prix"},"content":{"rendered":"\n<p>Un relev\u00e9 de prix fait r\u00e9f\u00e9rence \u00e0 une activit\u00e9 consistant \u00e0 collecter et enregistrer les prix des produits propos\u00e9s par les concurrents ou les retailers dans un march\u00e9 donn\u00e9. Il s&rsquo;agit d&rsquo;une pratique courante pour <strong>surveiller et analyser la concurrence<\/strong>. Elle permet aussi d&rsquo;\u00e9valuer la position tarifaire d&rsquo;une entreprise et prendre des d\u00e9cisions strat\u00e9giques en mati\u00e8re de tarification.<\/p>\n\n\n\n<p>Les relev\u00e9s de prix peuvent \u00eatre effectu\u00e9s de mani\u00e8re manuelle, en envoyant des \u00e9quipes pour noter les prix sur le terrain, ou de mani\u00e8re automatis\u00e9e, en utilisant des outils de <a href=\"https:\/\/preprod.optimix-software.com\/fr\/blog\/pricing\/releve-de-prix-et-collecte-de-donnees\/\">collecte de donn\u00e9es<\/a> en ligne. Les informations recueillies lors des relev\u00e9s de prix peuvent inclure :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les prix r\u00e9guliers, <\/li>\n\n\n\n<li>les prix promotionnels, <\/li>\n\n\n\n<li>les remises,<\/li>\n\n\n\n<li>les offres sp\u00e9ciales.<\/li>\n<\/ul>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12551","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Relev\u00e9 de prix<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition du relev\u00e9 de prix, une pratique consistant \u00e0 collecter et analyser les informations sur les prix des produits.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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