{"id":12557,"date":"2023-08-08T17:15:36","date_gmt":"2023-08-08T15:15:36","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12557"},"modified":"2025-03-06T10:44:07","modified_gmt":"2025-03-06T09:44:07","slug":"scraping","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/scraping\/","title":{"rendered":"Scraping"},"content":{"rendered":"\n<p>Le terme scraping fait r\u00e9f\u00e9rence \u00e0 une technique de collecte automatique de donn\u00e9es \u00e0 partir de sites web. Il s&rsquo;agit d&rsquo;un processus automatis\u00e9 qui extrait des informations sp\u00e9cifiques telles que les prix, les descriptions de produits. Ce processus extrait \u00e9galement les avis clients, les disponibilit\u00e9s, etc., \u00e0 partir de diff\u00e9rents sites de vente en ligne.<\/p>\n\n\n\n<p>Ces donn\u00e9es sont ensuite utilis\u00e9es pour diverses finalit\u00e9s: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la comparaison des prix,<\/li>\n\n\n\n<li><a href=\"https:\/\/preprod.optimix-software.com\/fr\/blog\/pricing\/price-scraping\/\"> l&rsquo;analyse de la concurrence<\/a>,<\/li>\n\n\n\n<li>l&rsquo;\u00e9valuation des tendances du march\u00e9, <\/li>\n\n\n\n<li>la gestion des stocks, <\/li>\n\n\n\n<li>la prise de d\u00e9cision strat\u00e9gique.<\/li>\n<\/ul>\n\n\n\n<p>Le scraping dans le retail peut \u00eatre r\u00e9alis\u00e9 \u00e0 l&rsquo;aide de programmes informatiques appel\u00e9s \u00ab\u00a0robots\u00a0\u00bb ou \u00ab\u00a0bots\u00a0\u00bb qui visitent les sites web cibl\u00e9s. Ils extraient les donn\u00e9es pertinentes et les stockent dans une base de donn\u00e9es. Ces donn\u00e9es peuvent ensuite \u00eatre analys\u00e9es pour obtenir des informations pr\u00e9cieuses sur les produits, les prix et les comportements des consommateurs.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12557","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scraping<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la d\u00e9finition du scraping, une technique informatique d&#039;aspiration de donn\u00e9es sur le web. 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