{"id":12564,"date":"2023-08-08T17:16:19","date_gmt":"2023-08-08T15:16:19","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12564"},"modified":"2025-03-06T10:45:42","modified_gmt":"2025-03-06T09:45:42","slug":"sensibilite-prix","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/sensibilite-prix\/","title":{"rendered":"Sensibilit\u00e9 prix"},"content":{"rendered":"\n<p>La <a href=\"https:\/\/preprod.optimix-software.com\/fr\/blog\/pricing\/inflation-et-fidelisation-client\/\">sensibilit\u00e9 prix <\/a>d\u00e9signe la r\u00e9action des consommateurs face aux variations de prix d&rsquo;un produit ou d&rsquo;un service. Cela mesure \u00e0 quel point les clients sont influenc\u00e9s par les changements de prix lorsqu&rsquo;ils prennent leur d\u00e9cision d&rsquo;achat.<\/p>\n\n\n\n<p>Une sensibilit\u00e9 prix \u00e9lev\u00e9e signifie que les consommateurs sont tr\u00e8s attentifs aux prix et sont plus susceptibles de changer de marque ou de magasin si les prix augmentent. En revanche, une sensibilit\u00e9 prix faible indique que les consommateurs sont moins sensibles aux variations de prix. Ils sont donc plus fid\u00e8les \u00e0 une marque ou \u00e0 un magasin, ind\u00e9pendamment des changements de prix.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12564","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sensibilit\u00e9 prix<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez la sensibilit\u00e9 prix : cl\u00e9 du succ\u00e8s commercial. Comprenez, mesurez et optimisez vos strat\u00e9gies. 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