{"id":12572,"date":"2023-08-08T17:18:27","date_gmt":"2023-08-08T15:18:27","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=12572"},"modified":"2025-03-06T10:57:02","modified_gmt":"2025-03-06T09:57:02","slug":"strategie-prix","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/strategie-prix\/","title":{"rendered":"Strat\u00e9gie prix"},"content":{"rendered":"\n<p>La <strong>strat\u00e9gie prix<\/strong> se r\u00e9f\u00e8re \u00e0 l&rsquo;approche globale adopt\u00e9e par une entreprise pour fixer les prix de ses produits ou services. C&rsquo;est une d\u00e9cision strat\u00e9gique qui vise \u00e0 maximiser les revenus, la rentabilit\u00e9 et la valeur per\u00e7ue par les clients.<\/p>\n\n\n\n<p>La strat\u00e9gie prix comprend plusieurs \u00e9l\u00e9ments tels que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la segmentation des clients, <\/li>\n\n\n\n<li>l&rsquo;<a href=\"https:\/\/preprod.optimix-software.com\/fr\/blog\/pricing\/releve-de-prix-et-collecte-de-donnees\/\">analyse concurrentielle<\/a>,<\/li>\n\n\n\n<li>les co\u00fbts de production, <\/li>\n\n\n\n<li>la demande du march\u00e9, <\/li>\n\n\n\n<li>les objectifs commerciaux.<\/li>\n<\/ul>\n\n\n\n<p>Les retailers peuvent opter pour des <a href=\"https:\/\/preprod.optimix-software.com\/fr\/strategie-de-tarification\/\">strat\u00e9gies de tarification<\/a> diff\u00e9rentes telles que l&rsquo;\u00e9cr\u00e9mage (prix \u00e9lev\u00e9s pour un positionnement haut de gamme), la p\u00e9n\u00e9tration (prix bas pour conqu\u00e9rir rapidement des parts de march\u00e9), l&rsquo;\u00e9galisation (prix align\u00e9s sur ceux de la concurrence) ou la diff\u00e9renciation (prix bas\u00e9s sur des caract\u00e9ristiques uniques ou des avantages sp\u00e9cifiques).<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-12572","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strat\u00e9gie prix<\/title>\n<meta name=\"description\" content=\"Optimisez votre rentabilit\u00e9 avec une strat\u00e9gie prix efficace. 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