{"id":13272,"date":"2023-08-10T09:18:38","date_gmt":"2023-08-10T07:18:38","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=13272"},"modified":"2025-03-06T11:54:50","modified_gmt":"2025-03-06T10:54:50","slug":"taux-de-marge","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/taux-de-marge\/","title":{"rendered":"Taux de marge"},"content":{"rendered":"\n<p>Le <strong>taux de marge<\/strong> est une mesure financi\u00e8re qui indique la diff\u00e9rence entre le prix auquel un retailer vend ses produits et le co\u00fbt de ces produits. Il s&rsquo;agit d&rsquo;un pourcentage qui exprime la rentabilit\u00e9 d&rsquo;une entreprise du retail. Les retailers peuvent utiliser cette mesure pour \u00e9valuer l&rsquo;efficacit\u00e9 de <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>leur <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-de-pricing\/strategie-de-prix\/\">strat\u00e9gie de tarification<\/a>,<\/li>\n\n\n\n<li>leurs co\u00fbts d&rsquo;achat,<\/li>\n\n\n\n<li>leur gestion des stocks.<\/li>\n<\/ul>\n\n\n\n<p>Le taux de marge est calcul\u00e9 en soustrayant le co\u00fbt d&rsquo;achat des produits vendus du prix de vente, puis en divisant ce montant par le prix de vente. Le r\u00e9sultat est ensuite multipli\u00e9 par 100 pour obtenir le pourcentage. Par exemple, si un produit co\u00fbte 50 \u20ac \u00e0 un distributeur et qu&rsquo;il est vendu \u00e0 100 \u20ac, le taux de marge est de 50 %.<\/p>\n\n\n\n<p>Il est un indicateur cl\u00e9 pour \u00e9valuer la rentabilit\u00e9 d&rsquo;une entreprise. Plus il est \u00e9lev\u00e9, plus l&rsquo;entreprise g\u00e9n\u00e8re de b\u00e9n\u00e9fices sur chaque vente. <\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-13272","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taux de marge<\/title>\n<meta name=\"description\" content=\"Optimisez votre rentabilit\u00e9 en surveillant votre Taux de Marge. 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