{"id":27151,"date":"2024-06-14T10:53:37","date_gmt":"2024-06-14T08:53:37","guid":{"rendered":"https:\/\/optimix.fr\/?post_type=glossaire&#038;p=27151"},"modified":"2025-03-06T17:22:22","modified_gmt":"2025-03-06T16:22:22","slug":"stretchflation-dans-lalimentaire","status":"publish","type":"glossaire","link":"https:\/\/preprod.optimix-software.com\/fr\/glossaire\/stretchflation-dans-lalimentaire\/","title":{"rendered":"Stretchflation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-definition-de-la-stretchflation\"><strong>D\u00e9finition de la stretchflation ?<\/strong><\/h2>\n\n\n\n<p>Suite au toll\u00e9 de la shrinkflation, une nouvelle tendance commerciale a \u00e9merg\u00e9 dans les supermarch\u00e9s : la <strong>stretchflation<\/strong>. Au contraire de la shrinkflation, la stretchflation associe les notions d&rsquo;inflation et d'\u00a0\u00bb\u00e9tirement\u00a0\u00bb.<\/p>\n\n\n\n<p>En effet, la stretchflation ajoute une petite quantit\u00e9 suppl\u00e9mentaire au produit tout en augmentant son prix. Toutefois, l&rsquo;augmentation de prix n&rsquo;est pas souvent en rapport \u00e0 l&rsquo;ajout d&rsquo;ingr\u00e9dients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-origine-de-la-stretchflation\"><strong>Origine de la stretchflation<\/strong><\/h2>\n\n\n\n<p>La stretchflation a fait son apparition en r\u00e9action \u00e0 la conjoncture \u00e9conomique. Cette strat\u00e9gie commerciale a \u00e9t\u00e9 adopt\u00e9e par les industriels pour faire face \u00e0 plusieurs d\u00e9fis :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pression inflationniste<\/strong> : L&rsquo;inflation g\u00e9n\u00e9ralis\u00e9e p\u00e8se lourdement sur les entreprises.<\/li>\n\n\n\n<li><strong>Augmentation des co\u00fbts<\/strong> : Les prix des mati\u00e8res premi\u00e8res, de l\u2019\u00e9nergie et de la main-d\u2019\u0153uvre ont grimp\u00e9 en fl\u00e8che.<\/li>\n\n\n\n<li><strong>Forte Concurrence<\/strong> : La mont\u00e9e en puissance du commerce en ligne a intensifi\u00e9 la comp\u00e9tition.<\/li>\n\n\n\n<li><strong>Supply Chain perturb\u00e9e<\/strong> : Les perturbations mondiales ont mis \u00e0 mal la distribution et la production.<\/li>\n\n\n\n<li><strong>Strat\u00e9gies marketing avanc\u00e9es<\/strong> : Les entreprises rivalisent d\u2019ing\u00e9niosit\u00e9 pour attirer les consommateurs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-nouvelle-tactique-de-l-industrie-alimentaire\"><strong>Une nouvelle tactique de l&rsquo;industrie<\/strong> alimentaire<\/h2>\n\n\n\n<p>Cette augmentation de grammage est affich\u00e9e de mani\u00e8re bien visible sur l\u2019emballage, donnant l\u2019impression aux consommateurs qu\u2019ils obtiennent une meilleure valeur. La stretchflation augmente la quantit\u00e9 de produit tout <a href=\"https:\/\/preprod.optimix-software.com\/fr\/blog\/pricing\/prix-psychologique\/\">en justifiant une hausse de prix<\/a>.<\/p>\n\n\n\n<p>Cependant, cette strat\u00e9gie<strong> masque souvent une augmentation disproportionn\u00e9e<\/strong> du prix au kilogramme. Les consommateurs, moins attentifs au prix r\u00e9el par unit\u00e9, peuvent \u00eatre tromp\u00e9s par cette tactique.<\/p>\n\n\n\n<center>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211408543961\"\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"211408543961\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIQohn7vh4uCSuuwHwc59I%2BlXNV%2BLVi8njWiKnFnksEYfYBfvgvEFG%2FS%2F8z%2Fk16cTMpUz9t%2BJrnMSzTgFM8tc45vLmk2Ls3d5v6aRgUx5C7sjV8iIddNh9bQlP6nPAHYmOwmqL11BKlZvlYourEyxAkkJ%2Bg8jYq6%2BbYWTpKHVaDgyByv4VQXxnUDnM1O%2B6JISo9bbYc%2Bn2l73YTebF4YY9HkHvmce934JYuZqtU%2FTbrr9S3q%2FZd&#038;webInteractiveContentId=211408543961&#038;portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-211408543961.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div><\/center>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-les-consequences-pour-les-consommateurs\"><strong>Les cons\u00e9quences pour les consommateurs<\/strong><\/h2>\n\n\n\n<p>Ainsi, bien que la quantit\u00e9 de produit augment\u00e9e semble justifier la hausse de prix, en r\u00e9alit\u00e9, <strong>l\u2019inflation effective est souvent bien sup\u00e9rieure <\/strong>\u00e0 ce qui est per\u00e7u initialement. La stretchflation repr\u00e9sente donc un nouveau d\u00e9fi pour la transparence et l\u2019honn\u00eatet\u00e9 dans la tarification des produits alimentaires.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Pour les consommateurs, il devient crucial de pr\u00eater une attention particuli\u00e8re aux prix au kilogramme ou au litre plut\u00f4t qu&rsquo;au prix affich\u00e9 sur l&rsquo;\u00e9tiquette. En comparant ces donn\u00e9es, ils peuvent mieux \u00e9valuer si une augmentation de prix est justifi\u00e9e ou s&rsquo;il s&rsquo;agit d&rsquo;une tentative de manipulation. Cette vigilance est essentielle <strong>pour \u00e9viter les pi\u00e8ges de la stretchflation<\/strong> et pour faire des choix plus \u00e9clair\u00e9s dans leurs achats quotidiens.<\/p>\n","protected":false},"template":"","alphabet":[],"class_list":["post-27151","glossaire","type-glossaire","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Stretchflation dans l&#039;industire alimentaire<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce que la stretchflation ? 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