{"id":10638,"date":"2023-06-05T09:15:00","date_gmt":"2023-06-05T07:15:00","guid":{"rendered":"https:\/\/optimix.fr\/?p=10638"},"modified":"2025-02-24T17:11:48","modified_gmt":"2025-02-24T16:11:48","slug":"solution-de-pricing-et-reseau-de-franchises","status":"publish","type":"post","link":"https:\/\/preprod.optimix-software.com\/fr\/blog\/pricing\/solution-de-pricing-et-reseau-de-franchises\/","title":{"rendered":"6 raisons d\u2019adopter une solution de pricing pour son r\u00e9seau de franchis\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10638\" class=\"elementor elementor-10638\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eab58a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eab58a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc153c3\" data-id=\"dc153c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb95ab1 elementor-widget elementor-widget-text-editor\" data-id=\"eb95ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans le mod\u00e8le \u00e9conomique de la franchise, le franchis\u00e9 est un entrepreneur ind\u00e9pendant, responsable de son chiffre d\u2019affaires.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Il est aussi le garant du concept de l\u2019enseigne. Il r\u00e9mun\u00e8re le franchiseur pour b\u00e9n\u00e9ficier de la notori\u00e9t\u00e9 de la marque, de son savoir-faire, d\u2019une assistance continue et d\u2019outils-m\u00e9tiers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Les b\u00e9n\u00e9fices et les contreparties du mod\u00e8le de la franchise se retrouvent aussi en mati\u00e8re de <\/span><b>pricing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Le franchis\u00e9 re\u00e7oit des recommandations de la centrale, qui veut s\u2019assurer du <\/span><b>respect de l\u2019image-prix<\/b><span style=\"font-weight: 400;\"> de l\u2019enseigne. Il peut d\u00e9cider de les suivre ou s\u2019en affranchir plus ou moins largement pour essayer de gagner en comp\u00e9titivit\u00e9 et\/ou en rentabilit\u00e9.<\/span><\/p><p><b>L\u2019adoption d\u2019une <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-de-pricing\/\">solution de pricing<\/a>,<\/b><span style=\"font-weight: 400;\"> partag\u00e9e entre la centrale et les franchis\u00e9s, facilite la communication interne et les arbitrages. Elle permet aussi aux franchis\u00e9s d\u2019\u00e9conomiser du temps sur une expertise vitale mais sous-exploit\u00e9e, par manque de temps.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans cet article, d\u00e9couvrez les b\u00e9n\u00e9fices retir\u00e9s gr\u00e2ce \u00e0 l\u2019impl\u00e9mentation d\u2019une solution de pricing tant au niveau des magasins franchis\u00e9s qu\u2019en Centrale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e6821e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e6821e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24d8da4\" data-id=\"24d8da4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc0bf36 elementor-widget elementor-widget-heading\" data-id=\"dc0bf36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une meilleure compr\u00e9hension des prix pratiqu\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cf68cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cf68cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-988539e\" data-id=\"988539e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d75c01a elementor-widget elementor-widget-text-editor\" data-id=\"d75c01a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Le sujet des prix peut \u00eatre source d\u2019incompr\u00e9hensions entre la centrale et les franchis\u00e9s.\u00a0<\/strong><\/p><p><span style=\"font-weight: 400;\">D\u2019un c\u00f4t\u00e9, la centrale cherche \u00e0 pr\u00e9server une certaine <strong>coh\u00e9rence prix<\/strong> sur l\u2019ensemble de son r\u00e9seau. Des \u00e9carts trop importants pourraient en effet nuire \u00e0 l\u2019<strong>image prix<\/strong> de l\u2019enseigne et, plus globalement, \u00e0 sa <strong>strat\u00e9gie tarifaire<\/strong>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">De l\u2019autre c\u00f4t\u00e9, les franchis\u00e9s ont parfois l\u2019impression de recevoir des <strong>pr\u00e9conisations prix incoh\u00e9rentes<\/strong> de la part de la centrale au regard de leur vision propre du produit, de la saisonnalit\u00e9, et surtout de leur environnement concurrentiel local. Ils craignent que, s\u2019ils suivent ces recommandations, <strong>ils ne pourront pas d\u00e9gager la marge escompt\u00e9e<\/strong> ou ne seront pas assez <strong>comp\u00e9titifs<\/strong>.<\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;apport d\u2019une <strong>solution de pricing<\/strong> \u00e0 son r\u00e9seau de franchis\u00e9s apporte\u00a0 la <\/span>transparence n\u00e9cessaire pour r\u00e9aliser les bons arbitrages entre la vision \u00ab\u00a0macro\u00a0\u00bb de la centrale et la vision locale du franchis\u00e9<span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Avec une solution sp\u00e9cialis\u00e9e, la franchise peut centraliser et croiser toutes les informations pertinentes pour d\u00e9terminer les prix\u00a0:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les flux de donn\u00e9es internes sur les prix,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les donn\u00e9es de la concurrence,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les diff\u00e9rents facteurs d\u2019influence.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><strong>La d\u00e9finition des prix est plus pr\u00e9cise.<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\"> Elle s\u2019appuie sur des donn\u00e9es fiables qui refl\u00e8tent la r\u00e9alit\u00e9 du r\u00e9seau et des concurrents. Ainsi, la centrale a davantage la capacit\u00e9 de <\/span><b>justifier les recommandations<\/b><span style=\"font-weight: 400;\"> qu\u2019elle adresse \u00e0 ses franchis\u00e9s. En effet, la solution int\u00e8gre dans les recommandations des \u00e9l\u00e9ments et des facteurs d\u2019influence auxquels les franchis\u00e9s n\u2019acc\u00e8dent pas avec leur logiciel de caisse ou leurs tableaux Excel.<\/span><\/p><p><span style=\"font-weight: 400;\">Puisque l\u2019information est accessible aux franchis\u00e9s, <\/span><b>l\u2019approche du pricing devient collaborative.<\/b><span style=\"font-weight: 400;\"> Les franchis\u00e9s gagnent en visibilit\u00e9. La communication interne entre la centrale et les franchis\u00e9s sur le sujet des prix se fluidifie. Et les arbitrages sont plus faciles \u00e0 g\u00e9rer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2dc588d e-flex e-con-boxed e-con e-parent\" data-id=\"2dc588d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0035dec elementor-widget elementor-widget-html\" data-id=\"0035dec\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211408543961\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"211408543961\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIQohn7vh4uCSuuwHwc59I%2BlXNV%2BLVi8njWiKnFnksEYfYBfvgvEFG%2FS%2F8z%2Fk16cTMpUz9t%2BJrnMSzTgFM8tc45vLmk2Ls3d5v6aRgUx5C7sjV8iIddNh9bQlP6nPAHYmOwmqL11BKlZvlYourEyxAkkJ%2Bg8jYq6%2BbYWTpKHVaDgyByv4VQXxnUDnM1O%2B6JISo9bbYc%2Bn2l73YTebF4YY9HkHvmce934JYuZqtU%2FTbrr9S3q%2FZd&webInteractiveContentId=211408543961&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-211408543961.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a40b33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a40b33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddbb9d8\" data-id=\"ddbb9d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8956b79 elementor-widget elementor-widget-heading\" data-id=\"8956b79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une augmentation des marges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a717320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a717320\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-457f69e\" data-id=\"457f69e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36358ba elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"36358ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les discussions entre franchis\u00e9s et franchiseur sur le pricing tournent souvent autour de la question des marges que les premiers vont pouvoir r\u00e9aliser. Si un franchis\u00e9 est vent debout contre une pr\u00e9conisation de la centrale, c\u2019est parce qu\u2019il estime que sa marge aurait pu \u00eatre plus \u00e9lev\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lorsqu\u2019une enseigne met au point sa strat\u00e9gie tarifaire, elle prend en compte de nombreux autres facteurs que la marge. En faisant des efforts sur des produits d\u2019appel par exemple, elle esp\u00e8re renforcer son image prix, accentuer le trafic en magasin et m\u00eame augmenter le panier moyen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sans une vision globale des impacts esp\u00e9r\u00e9s suite aux nouvelles recommandations prix, le franchis\u00e9 s\u2019arr\u00eatera bien souvent sur la notion de marge produit par produit, faute de pouvoir analyser plus finement ses KPIs et ses donn\u00e9es de vente.&nbsp;<\/span><\/p>\n<p><b>Un outil adapt\u00e9 permet \u00e0 la centrale de justifier ses choix, et au Directeur de magasin de comprendre leurs impacts.<\/b><span style=\"font-weight: 400;\"> Ce dernier pourrait ensuite retravailler ses prix plus finement s\u2019il le souhaite, avec une meilleure compr\u00e9hension globale des enjeux tarifaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En moyenne, les partenaires d\u2019OptimiX gagnent 2,6% de marge d\u00e8s les 6 premiers mois suivant l\u2019installation de la solution de Pricing. Ce gain de marge est le r\u00e9sultat d\u2019une approche granulaire et multifactorielle de la fixation des prix. Les gains de pr\u00e9cision et la meilleure contextualisation permettent en effet de maximiser la rentabilit\u00e9 \u00e0 tous les \u00e9chelons.<\/span><\/p><p><span style=\"font-weight: 400;\"><br><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67dc8b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67dc8b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b15491\" data-id=\"1b15491\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ed1004 elementor-widget elementor-widget-heading\" data-id=\"5ed1004\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un gain de temps pr\u00e9cieux pour les franchis\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b302470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b302470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dab0e19\" data-id=\"dab0e19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23fce89 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"23fce89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019utilisation d\u2019une solution de pricing sp\u00e9cialis\u00e9e <\/span><b>facilite la gestion op\u00e9rationnelle des prix pour le franchis\u00e9<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">S\u2019il choisit de suivre les recommandations de la centrale, il dispose d\u2019un outil de pilotage unique pour suivre ses prix en magasin et, \u00e9ventuellement, les \u00e9volutions de prix chez ses concurrents locaux.<\/span><\/p><p><span style=\"font-weight: 400;\">En revanche, s\u2019il veut piloter plus finement ses prix, il devait jusque-l\u00e0 effectuer ses modifications manuellement dans ses propres syst\u00e8mes. <strong>Avec une solution d\u00e9di\u00e9e, il peut simuler directement dans l\u2019outil des modifications de prix et \u00e9valuer les impacts selon diff\u00e9rents scenari.<\/strong><\/span><\/p><p><span style=\"font-weight: 400;\">Autrement dit, lorsque le franchis\u00e9 choisit d\u2019agir sur les prix, <strong>il le fait en connaissance de cause<\/strong>, sur la base d\u2019informations contextualis\u00e9es et accessibles en temps r\u00e9el.\u00a0<\/span><\/p><p><strong>La solution offre au franchis\u00e9 une plus grande libert\u00e9 tout en lui fournissant une information plus rapide et plus compl\u00e8te.<\/strong> La gestion des prix est largement automatis\u00e9e et renforc\u00e9e, ce qui lui permet de consacrer davantage de temps aux t\u00e2ches op\u00e9rationnelles qu&rsquo;il consid\u00e8re comme \u00e9tant au c\u0153ur de son activit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86a8d4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86a8d4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fcb7f0\" data-id=\"4fcb7f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0778d62 elementor-widget elementor-widget-heading\" data-id=\"0778d62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une meilleure gestion des changements de prix en magasin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc9d79b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc9d79b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d7400f\" data-id=\"2d7400f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ae4bf5 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5ae4bf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sur le plan op\u00e9rationnel, modifier un nombre important de prix \u00e0 courte \u00e9ch\u00e9ance semble p\u00e9rilleux pour les magasins. Lorsque la centrale fait une demande en ce sens, le franchis\u00e9 peut se sentir pris \u00e0 la gorge car il manque tr\u00e8s souvent de temps.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 l\u2019aide d\u2019un outil adapt\u00e9, il est possible de <\/span><b>mieux cadencer les modifications de prix en fonction du profil de magasin<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><b>Les changements d\u2019\u00e9tiquette peuvent ainsi \u00eatre liss\u00e9s sur la semaine<\/b><span style=\"font-weight: 400;\">, adapt\u00e9s \u00e0 la fr\u00e9quentation du magasin et aux disponibilit\u00e9s des \u00e9quipes.<\/span><\/p><p><span style=\"font-weight: 400;\">De cette mani\u00e8re, le changement s\u2019op\u00e8re de mani\u00e8re fluide en affectant le moins possible la productivit\u00e9 des collaborateurs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-aa8128c e-flex e-con-boxed e-con e-parent\" data-id=\"aa8128c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-548d3f8 elementor-widget elementor-widget-html\" data-id=\"548d3f8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212638872817\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212638872817\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLK17jAKCpZ3fiAMBMk8Dq7gaibMl7p3oWM6Yb%2FvYG8lh6oclq7lkuNyFuNKo%2Fjg1rMHOIgAw2zTnmtfMeqLfpduTYai1DLdpinfcEscX55DEmM%3D&webInteractiveContentId=212638872817&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212638872817.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d42aa43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d42aa43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-450224a\" data-id=\"450224a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5d2ac8 elementor-widget elementor-widget-heading\" data-id=\"d5d2ac8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une vue d\u2019ensemble sur la gestion des prix pour le franchiseur<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7323a23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7323a23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de5a704\" data-id=\"de5a704\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d849f4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0d849f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adopter une solution de pricing renforce la <\/span><b>visibilit\u00e9 de la centrale sur les prix pratiqu\u00e9s en magasin.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le franchiseur peut facilement visualiser si les franchis\u00e9s ont suivi ses recommandations de prix. Il peut \u00e9ventuellement configurer des alertes si un franchis\u00e9 a modifi\u00e9 un certain nombre de prix par rapport aux pr\u00e9conisations.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour la centrale, cette visibilit\u00e9 aide \u00e0 <\/span><b>mieux suivre les impacts et l\u2019acceptabilit\u00e9 des recommandations par les franchis\u00e9s<\/b><span style=\"font-weight: 400;\">. Par exemple, si un franchis\u00e9 choisit de ne pas suivre les pr\u00e9conisations, la centrale peut suivre la situation, analyser l\u2019impact sur les performances et entamer un dialogue pour changer les prix si les performances ne suivent pas. Pour ce faire, elle pourra aussi s\u2019appuyer sur les r\u00e9sultats des magasins similaires en termes de structure et d\u2019environnement concurrentiel.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le franchiseur peut \u00e9galement suivre la distribution des prix, c\u2019est-\u00e0-dire, analyser comment les magasins ont r\u00e9agi par rapport \u00e0 la recommandation qui leur a \u00e9t\u00e9 faite:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">combien de franchis\u00e9s se sont align\u00e9s,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">combien ont fix\u00e9 un prix sup\u00e9rieur et,\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">combien ont choisi un prix moins \u00e9lev\u00e9.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">L\u00e0 encore, pour le franchiseur, <strong>l\u2019enjeu est de s\u2019assurer que le prix recommand\u00e9 est juste<\/strong>. S&rsquo;il est suivi par la plupart des franchis\u00e9s, c\u2019est signe que les recommandations sont bonnes et bien per\u00e7ues par le terrain.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d12f74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d12f74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7e3ba3\" data-id=\"f7e3ba3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9cae60 elementor-widget elementor-widget-heading\" data-id=\"c9cae60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une meilleure gestion des responsabilit\u00e9s dans le r\u00e9seau<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08846aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08846aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7835e3\" data-id=\"e7835e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e5af56 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e5af56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La gestion du pricing est d\u00e9licate dans les r\u00e9seaux de franchise car elle affecte le niveau de marge de man\u0153uvre que la centrale doit octroyer aux franchis\u00e9s. Certes, ils sont ind\u00e9pendants et doivent jouir d\u2019une certaine libert\u00e9, mais une image prix coh\u00e9rente de l\u2019enseigne est cruciale pour le franchiseur.<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019adoption d\u2019un outil r\u00e9pondant aux contraintes des r\u00e9seaux d\u2019ind\u00e9pendants\u00a0 permet de\u00a0 <\/span><b>maintenir la libert\u00e9 des franchis\u00e9s tout en assurant la coh\u00e9rence des prix dans le r\u00e9seau.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">La centrale doit proposer, via la solution de pricing, des prix coh\u00e9rents. Elle offre au franchis\u00e9 une gestion \u00ab\u00a0cl\u00e9 en main\u00a0\u00bb du pricing, dont il n\u2019est pas un expert. De mani\u00e8re g\u00e9n\u00e9rale, le franchiseur donne le cap mais le franchis\u00e9 reste libre d\u2019appliquer les tarifs qu\u2019il estime \u00eatre les plus pertinents .<\/span><\/p><p><span style=\"font-weight: 400;\">Pour offrir davantage de choix aux magasins, certaines franchises vont leur proposer plusieurs rangs tarifaires\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un ou plusieurs tarifs agressifs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un tarif dit normal ou moyen<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un ou plusieurs tarifs offrant plus de marge<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Selon sa propre perception de son environnement, le franchis\u00e9 optera pour l\u2019une ou l\u2019autre option.<\/span><\/p><p><span style=\"font-weight: 400;\">En r\u00e9sum\u00e9, la centrale chapeaute la strat\u00e9gie de pricing via les recommandations. Le franchis\u00e9 choisit le type de tarif sur lequel il souhaite s\u2019aligner. L\u2019information remonte \u00e0 la centrale qui pourra ensuite \u00e9valuer l\u2019impact de ces choix.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5553c1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5553c1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5734c4d\" data-id=\"5734c4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2356d02 elementor-widget elementor-widget-global elementor-global-21144 elementor-widget-heading\" data-id=\"2356d02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">----------------------------<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fb3371 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fb3371\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0170818\" data-id=\"0170818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f1c29 elementor-widget elementor-widget-text-editor\" data-id=\"76f1c29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019adoption d\u2019une solution de pricing renforce la communication et la collaboration entre la centrale et les franchis\u00e9s.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le franchis\u00e9 reste libre de suivre ou non les recommandations de prix mais, dans tous les cas, il peut s\u2019appuyer sur des analyses et des simulations fiables pour prendre des d\u00e9cisions \u00e9clair\u00e9es.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le franchiseur, de son c\u00f4t\u00e9, est mieux \u00e9quip\u00e9 pour \u00e9tayer ses pr\u00e9conisations et piloter la strat\u00e9gie pricing du r\u00e9seau dans son ensemble.<\/span><\/p><p><span style=\"font-weight: 400;\">Outre l\u2019aspect collaboratif, une solution de pricing sp\u00e9cialis\u00e9e offre des gains de temps et d\u2019efficacit\u00e9 cons\u00e9quents aux franchis\u00e9s.\u00a0<\/span><\/p><p>Le pricing repr\u00e9sente un moteur de croissance puissant qu&rsquo;il ne faut pas sous-estimer. En adoptant une approche strat\u00e9gique et bas\u00e9e sur les donn\u00e9es, l&rsquo;entreprise peut acc\u00e9der \u00e0 un potentiel de croissance inexploit\u00e9.<\/p><p>De l&rsquo;automatisation du pricing aux strat\u00e9gies centr\u00e9es sur la sensibilit\u00e9 des consommateurs aux prix, en passant par la compr\u00e9hension de la psychologie du consommateur, les possibilit\u00e9s sont vastes. Il est essentiel d&rsquo;analyser les tendances du march\u00e9, de mener des exp\u00e9rimentations et d&rsquo;adapter les strat\u00e9gies de pricing pour garantir la croissance dans un march\u00e9 en constante \u00e9volution.<\/p><p>Le pouvoir du pricing peut ouvrir la voie vers une augmentation des revenus et de la rentabilit\u00e9.\u00a0<\/p><p><strong>Vous souhaitez fluidifier la collaboration dans votre r\u00e9seau de franchise et r\u00e9pondre aux demandes des franchis\u00e9s d\u2019outils efficaces pour leur faciliter leur quotidien ?\u00a0<\/strong><\/p><p><strong>Contactez-nous!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b271574 e-flex e-con-boxed e-con e-parent\" data-id=\"b271574\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5bc52 elementor-widget elementor-widget-html\" data-id=\"dd5bc52\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212642236615\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJgXfdoYMivLtbDje%2F88OnyJzHyvPQvbM%2FfVcWWph0Eztw7LF%2BraMppO3RYXNezjCP5EhxR2ygQ%2F7pMDrmzscCEAWp0klpdNe5dcg%2F1jiO8E6U%3D&webInteractiveContentId=212642236615&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explorez comment une solution de pricing sp\u00e9cialement con\u00e7ue pour les franchis\u00e9s et r\u00e9seaux de points de vente am\u00e9liore la coh\u00e9rence tarifaire.<\/p>\n","protected":false},"author":3,"featured_media":15781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[187],"tags":[18],"class_list":["post-10638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","tag-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Solution de pricing pour les franchis\u00e9s par 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