{"id":1298,"date":"2023-01-23T17:59:21","date_gmt":"2023-01-23T16:59:21","guid":{"rendered":"https:\/\/preprod.optimix.fr\/?p=1298"},"modified":"2025-02-24T17:33:03","modified_gmt":"2025-02-24T16:33:03","slug":"price-scraping","status":"publish","type":"post","link":"https:\/\/preprod.optimix-software.com\/fr\/blog\/pricing\/price-scraping\/","title":{"rendered":"L&rsquo;impact concurrentiel du price scraping"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1298\" class=\"elementor elementor-1298\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d0956c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d0956c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-377891c\" data-id=\"377891c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14fc70d elementor-widget elementor-widget-heading\" data-id=\"14fc70d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9finition du price scraping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7df07f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7df07f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0bed60\" data-id=\"c0bed60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c3dd26 elementor-widget elementor-widget-text-editor\" data-id=\"8c3dd26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <strong>price scraping<\/strong> consiste \u00e0 collecter les donn\u00e9es des produits vendus sur le site Internet d&rsquo;un concurrent. Il est ainsi possible de r\u00e9cup\u00e9rer, pour chaque produit, des informations telles que :<\/p><ul><li>Le prix fond de rayon \/ promo<\/li><li>Le libell\u00e9<\/li><li>La marque<\/li><li>Les codes d&rsquo;identification utilis\u00e9s (l&rsquo;EAN par ex.)<\/li><li>Une ou plusieurs images<\/li><li>Une description<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd271dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd271dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3551176\" data-id=\"3551176\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b3fd5e elementor-widget elementor-widget-text-editor\" data-id=\"7b3fd5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ue solution de price scraping se comporte comme le ferait un utilisateur normal. Il parcourt le site page par page, identifie les donn\u00e9es concern\u00e9es par la collecte et proc\u00e8de \u00e0 leur extraction.<\/p><p>Ces donn\u00e9es ne sont \u00e9videmment pas choisies et collect\u00e9es au hasard. En recourant au price scraping, une enseigne cherche \u00e0 obtenir des cl\u00e9s d&rsquo;<strong>analyse de la concurrence, de ses prix <\/strong>et, par extension, <strong>de sa strat\u00e9gie de pricing<\/strong>.<\/p><p>Ce faisant, elle acquiert une connaissance strat\u00e9gique de son p\u00e9rim\u00e8tre concurrentiel, base fondamentale de ses futures strat\u00e9gies de prix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13d472d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13d472d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64ed477\" data-id=\"64ed477\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53fb584 elementor-widget elementor-widget-heading\" data-id=\"53fb584\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Organiser le monitoring de la concurrence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa199c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa199c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ac1343\" data-id=\"6ac1343\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e15411 elementor-widget elementor-widget-text-editor\" data-id=\"4e15411\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le price scraping est donc par nature un <strong>redoutable <\/strong><strong>outil de <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-de-pricing\/releve-de-prix-collecte-de-donnees\/\">veille concurrentielle<\/a><\/strong><strong>.<\/strong><\/p><p>Pour en tirer profit, les enseignes s&rsquo;appuient sur le matching des produits de leur catalogue avec ceux des catalogues concurrents. Les liens cr\u00e9\u00e9s contribuent directement \u00e0 analyser le <a href=\"https:\/\/bpifrance-creation.fr\/moment-de-vie\/comment-definir-positionnement-strategique-lentreprise\" target=\"_blank\" rel=\"noopener\"><strong>positionnement de l&rsquo;enseigne<\/strong><\/a>, de son <strong>indice prix<\/strong> et le<strong>d\u00e9veloppement de son catalogue<\/strong> produits.<\/p><p>Pour optimiser la d\u00e9marche, l&rsquo;enseigne doit utiliser les donn\u00e9es les plus pertinentes, compl\u00e8tes et r\u00e9centes possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d5b301 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d5b301\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7337a40\" data-id=\"7337a40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c503d5b elementor-widget elementor-widget-heading\" data-id=\"c503d5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9currence des collectes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06c0b32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06c0b32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2ed972\" data-id=\"d2ed972\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-144f878 elementor-widget elementor-widget-text-editor\" data-id=\"144f878\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;apparition des pure players a profond\u00e9ment impact\u00e9 la <strong>fr\u00e9quence d&rsquo;ajustement des prix <\/strong>dans le Retail. Contrairement aux enseignes traditionnelles, les e-commer\u00e7ants et les marketplaces n&rsquo;ont que peu de contraintes et de co\u00fbts relatifs \u00e0 la mise \u00e0 jour des prix. Ils ajustent donc leurs tarifs facilement, rapidement et r\u00e9guli\u00e8rement.<\/p><p>Pour suivre ces \u00e9volutions, il est ainsi n\u00e9cessaire d&rsquo;<strong>adapter la fr\u00e9quence des collectes <\/strong>en fonction des caract\u00e9ristiques de son secteur et de l&rsquo;agressivit\u00e9 des concurrents : une fois par jour, plusieurs fois par semaine, trois fois par an, etc. Globalement, la maturit\u00e9 ou la consolidation de nombreux march\u00e9s acc\u00e9l\u00e8rent la fr\u00e9quence de relev\u00e9s requise.<\/p><p>Si les relev\u00e9s doivent donc \u00eatre r\u00e9currents <strong>pour garantir la fiabilit\u00e9 des donn\u00e9es utilis\u00e9es<\/strong> dans les strat\u00e9gies de pricing, ils doivent \u00e9galement \u00eatre fiables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1ab315f e-flex e-con-boxed e-con e-parent\" data-id=\"1ab315f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60be090 elementor-widget elementor-widget-html\" data-id=\"60be090\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211408543961\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"211408543961\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIQohn7vh4uCSuuwHwc59I%2BlXNV%2BLVi8njWiKnFnksEYfYBfvgvEFG%2FS%2F8z%2Fk16cTMpUz9t%2BJrnMSzTgFM8tc45vLmk2Ls3d5v6aRgUx5C7sjV8iIddNh9bQlP6nPAHYmOwmqL11BKlZvlYourEyxAkkJ%2Bg8jYq6%2BbYWTpKHVaDgyByv4VQXxnUDnM1O%2B6JISo9bbYc%2Bn2l73YTebF4YY9HkHvmce934JYuZqtU%2FTbrr9S3q%2FZd&webInteractiveContentId=211408543961&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-211408543961.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dbce41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dbce41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c048f5b\" data-id=\"c048f5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-022a4f9 elementor-widget elementor-widget-heading\" data-id=\"022a4f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Volum\u00e9trie trait\u00e9e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15cf95a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15cf95a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61cd24e\" data-id=\"61cd24e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bee42d elementor-widget elementor-widget-text-editor\" data-id=\"1bee42d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On attend d&rsquo;un logiciel de price scraping qu&rsquo;il <strong>collecte sans erreur l&rsquo;int\u00e9gralit\u00e9 des donn\u00e9es requises<\/strong>.\u00a0Qu&rsquo;un catalogue contienne quelques milliers d&rsquo;articles ou plusieurs centaines de milliers, la fiabilit\u00e9 de la collecte repose sur deux facteurs :\u00a0<\/p><ul><li>Toutes les informations utiles au pricing ont \u00e9t\u00e9 aspir\u00e9es<\/li><li>Toutes les informations aspir\u00e9es sont exactes<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fc1d5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fc1d5a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0c28fb\" data-id=\"a0c28fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c0d276 elementor-widget elementor-widget-text-editor\" data-id=\"6c0d276\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Techniquement, la capacit\u00e9 du software utilis\u00e9 \u00e0 <strong>g\u00e9rer\u00a0de gros volumes de donn\u00e9es<\/strong> et \u00e0 les int\u00e9grer dans une <strong>base de donn\u00e9es compatible <\/strong>avec l&rsquo;outil de pricing de l&rsquo;enseigne est donc primordiale. Le logiciel doit \u00e9galement \u00eatre suffisamment performant pour ne pas alt\u00e9rer la disponibilit\u00e9 du site vis\u00e9 au d\u00e9triment de ses clients lors de la collecte.<\/p><p>Une <strong>collecte exhaustive<\/strong> contribue directement, par l&rsquo;analyse des donn\u00e9es collect\u00e9es et le matching de produits, \u00e0 la performance de la strat\u00e9gie de prix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9c3354 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9c3354\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a855a5\" data-id=\"2a855a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc08207 elementor-widget elementor-widget-heading\" data-id=\"fc08207\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choisir un logiciel de price scraping <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fca157a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fca157a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7421ea6\" data-id=\"7421ea6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94c9183 elementor-widget elementor-widget-text-editor\" data-id=\"94c9183\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il existe une <strong>grande vari\u00e9t\u00e9 d&rsquo;outils <\/strong>de price scraping, de l&rsquo;extension Web gratuite au logiciel payant. Tous ne contribuent pas au pricing avec la m\u00eame efficacit\u00e9.<\/p><p>Dans le choix de l&rsquo;enseigne, trois param\u00e8tres sont capitaux :<\/p><ul><li>L&rsquo;<strong>actualisation de l&rsquo;information <\/strong>(rapidit\u00e9 et fluidit\u00e9 des process) ;<\/li><li>L&rsquo;<strong>exhaustivit\u00e9 des donn\u00e9es r\u00e9cup\u00e9r\u00e9es <\/strong>(int\u00e9gration de millions de donn\u00e9es dans une base lisible) ;<\/li><li>La <strong>valorisation des donn\u00e9es collect\u00e9es <\/strong>par leur analyse dans le matching de produits et le pricing.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7de8cd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7de8cd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ada2896\" data-id=\"ada2896\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0022c3a elementor-widget elementor-widget-text-editor\" data-id=\"0022c3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme pour le matching, <strong>le price scraping gagne \u00e0 \u00eatre automatis\u00e9<\/strong>. Cela permet aux \u00e9quipes de concentrer leurs efforts et ressources sur l&rsquo;analyse du p\u00e9rim\u00e8tre concurrentiel et la construction de strat\u00e9gies de prix comp\u00e9titives.<\/p><p>Un logiciel int\u00e9gr\u00e9 \u00e0 l&rsquo;outil de pricing accro\u00eet la r\u00e9activit\u00e9 de l&rsquo;enseigne face \u00e0 son march\u00e9, facilitant la mise \u00e0 jour des donn\u00e9es et limitant les risques d&rsquo;erreurs. La qualit\u00e9 et la fiabilit\u00e9 de l&rsquo;information relev\u00e9e conditionnent directement la pertinence et les r\u00e9sultats du pricing de l&rsquo;enseigne. Un outil pens\u00e9 dans ce sens semble donc tout indiqu\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-727fd8a e-flex e-con-boxed e-con e-parent\" data-id=\"727fd8a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9128130 elementor-widget elementor-widget-html\" data-id=\"9128130\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212642236615\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212642236615\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJgXfdoYMivLtbDje%2F88OnyJzHyvPQvbM%2FfVcWWph0Eztw7LF%2BraMppO3RYXNezjCP5EhxR2ygQ%2F7pMDrmzscCEAWp0klpdNe5dcg%2F1jiO8E6U%3D&webInteractiveContentId=212642236615&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212642236615.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le price scraping consiste \u00e0 collecter les donn\u00e9es des produits vendus sur le site Internet d&rsquo;un concurrent : prix, images ou EAN par exemple. En utilisant cette technique, les enseignes du Retail obtiennent des cl\u00e9s d&rsquo;analyse de la concurrence et de l&rsquo;\u00e9volution du march\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":15996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[187],"tags":[18],"class_list":["post-1298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","tag-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;impact concurrentiel du price scraping<\/title>\n<meta name=\"description\" content=\"Le price scraping consiste \u00e0 collecter le prix des produits vendus sur le site Internet d&#039;un concurrent et \u00e0 en tirer profit pour le pricing.\" \/>\n<meta name=\"robots\" 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