{"id":9979,"date":"2023-04-18T13:29:25","date_gmt":"2023-04-18T11:29:25","guid":{"rendered":"https:\/\/optimix.fr\/?p=9979"},"modified":"2025-02-24T17:29:32","modified_gmt":"2025-02-24T16:29:32","slug":"supply-chain-integree","status":"publish","type":"post","link":"https:\/\/preprod.optimix-software.com\/fr\/blog\/supplychain\/supply-chain-integree\/","title":{"rendered":"Supply chain int\u00e9gr\u00e9e : V\u00e9ritable levier de croissance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9979\" class=\"elementor elementor-9979\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b0c83e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b0c83e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d24bf7\" data-id=\"9d24bf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-115928a elementor-widget elementor-widget-heading\" data-id=\"115928a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment optimiser ses stocks et ses approvisionnements par la supply chain int\u00e9gr\u00e9e ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc02abf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc02abf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2b7593\" data-id=\"b2b7593\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f84e523 elementor-widget elementor-widget-text-editor\" data-id=\"f84e523\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019<\/span><b>optimisation de la r\u00e9partition des stocks et des niveaux de stocks<\/b><span style=\"font-weight: 400;\"> est un pilier de la logistique dans le secteur de la distribution.<\/span><\/p><p><span style=\"font-weight: 400;\">Comment maximiser la disponibilit\u00e9 des produits tout en optimisant la balance entre ventes perdues, casse, co\u00fbt d\u2019immobilisation du stock, co\u00fbts logistiques, \u2026 ?<\/span><\/p><p><span style=\"font-weight: 400;\">C\u2019est \u00e0 cette double probl\u00e9matique que r\u00e9pond la <\/span><b><a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-supply-chain\/\">supply chain int\u00e9gr\u00e9e<\/a> (ou unifi\u00e9e<\/b><span style=\"font-weight: 400;\">).<\/span><\/p><p><span style=\"font-weight: 400;\">Vous voulez rationaliser vos processus de gestion des stocks et des approvisionnements gr\u00e2ce \u00e0 la synchronisation des donn\u00e9es magasins et d\u00e9p\u00f4ts ? ou encore une meilleure circulation de l\u2019information au sein de la cha\u00eene logistique ?<\/span><\/p><p><span style=\"font-weight: 400;\">Vous recherchez le bon \u00e9quilibre pour \u00e9viter les ruptures de stock, dans le m\u00eame temps et limiter les co\u00fbts li\u00e9s \u00e0 un stock trop exc\u00e9dentaire\u00a0?<\/span><\/p><p><span style=\"font-weight: 400;\">Dans cet article, d\u00e9couvrez en quoi la supply chain unifi\u00e9e est la cl\u00e9 pour r\u00e9pondre \u00e0 ces enjeux logistiques.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33e9823 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33e9823\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-242d714\" data-id=\"242d714\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8086b72 elementor-widget elementor-widget-heading\" data-id=\"8086b72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9finition &amp; Contexte : <br>Qu\u2019est-ce que la supply chain unifi\u00e9e ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eab58a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eab58a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc153c3\" data-id=\"dc153c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb95ab1 elementor-widget elementor-widget-text-editor\" data-id=\"eb95ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-size: 18pt; color: #000000;\">En quoi consiste la supply chain unifi\u00e9e ?<\/span><\/h3><p><span style=\"font-weight: 400;\">La supply chain unifi\u00e9e d\u00e9signe une strat\u00e9gie consistant \u00e0 <\/span><b>int\u00e9grer dans un m\u00eame processus tous les \u00e9l\u00e9ments de la cha\u00eene logistique<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">L\u2019int\u00e9gration de la supply chain repose sur l\u2019id\u00e9e que tous les maillons de la cha\u00eene sont interd\u00e9pendants et qu\u2019il faut donc les synchroniser pour optimiser notamment la gestion des stocks et l\u2019approvisionnement.<\/span><\/p><p><span style=\"font-weight: 400;\">Concr\u00e8tement, la supply chain unifi\u00e9e repose sur la <\/span><b>centralisation des flux des donn\u00e9es<\/b><span style=\"font-weight: 400;\"> dans une solution unique et la suppression des silos entre les diff\u00e9rents niveaux de la cha\u00eene.<\/span><\/p><p><b>Les donn\u00e9es magasins et des entrep\u00f4ts sont synchronis\u00e9es<\/b><span style=\"font-weight: 400;\">. Elles peuvent \u00eatre crois\u00e9es avec d\u2019autres donn\u00e9es, par exemple des facteurs d\u2019influence de la demande\u00a0: <\/span><\/p><ul><li><span style=\"font-weight: 400;\">Donn\u00e9es m\u00e9t\u00e9orologiques, <\/span><\/li><li><span style=\"font-weight: 400;\">Promotions en point de vente, <\/span><\/li><li><span style=\"font-weight: 400;\">Saisonnalit\u00e9, <\/span><\/li><li><span style=\"font-weight: 400;\">Historique de ventes, <\/span><\/li><li><span style=\"font-weight: 400;\">Ev\u00e9nements externes, \u2026<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Selon la solution que vous adoptez, vous pourrez ensuite vous appuyer sur ces donn\u00e9es pour affiner vos pr\u00e9visions, vos projections et suggestions de commandes. <\/span><\/p><p><span style=\"font-weight: 400;\">Par exemple, la solution Optimix vous permet de r\u00e9aliser des pr\u00e9visions affin\u00e9es des stocks et des <a href=\"https:\/\/preprod.optimix-software.com\/fr\/solution-supply-chain\/\">besoins en approvisionnements<\/a> en fonction de diff\u00e9rents param\u00e8tres.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b4aeb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b4aeb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71178e1\" data-id=\"71178e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-365d094 elementor-widget elementor-widget-heading\" data-id=\"365d094\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A quels enjeux la supply chain int\u00e9gr\u00e9e r\u00e9pond-elle ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4536120 elementor-widget elementor-widget-text-editor\" data-id=\"4536120\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La supply chain unifi\u00e9e synchronise les maillons de la cha\u00eene logistique pour <\/span><b>ajuster les pr\u00e9visions de stock et d\u2019approvisionnement \u00e0 tous les niveaux<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">En pratique, bien souvent, on constate que les retailers op\u00e8rent avec deux moteurs de pr\u00e9visions distincts pour la partie magasins et pour la partie d\u00e9p\u00f4ts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Or, si ces deux moteurs sont d\u00e9synchronis\u00e9s, les pr\u00e9visions d\u00e9p\u00f4ts sont d\u00e9corr\u00e9l\u00e9es de la demande en magasin.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Elles s\u2019appuient exclusivement sur l\u2019historique des exp\u00e9ditions d\u00e9p\u00f4ts des p\u00e9riodes pr\u00e9c\u00e9dentes. Le moteur de pr\u00e9vision d\u00e9p\u00f4ts ne tient aucun compte de la demande consommateur, ni des op\u00e9rations men\u00e9es au niveau du magasin (promotions, <a href=\"https:\/\/www.visiativ.com\/actualites\/actualites\/comment-faire-son-facing-decouvrez-les-regles-a-respecter\/\" target=\"_blank\" rel=\"noopener\">changement de facing<\/a>, \u2026).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cette non prise en compte r\u00e9duit la pr\u00e9cision des pr\u00e9visions. Dans la pratique, elle se traduit par des risques de p\u00e9nuries ou de surstock. Ils ont un impact sur la satisfaction et la fid\u00e9lisation client et\/ou sur la rentabilit\u00e9 si on consid\u00e8re les co\u00fbts li\u00e9s \u00e0 un stock exc\u00e9dentaire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d2b80 elementor-widget elementor-widget-heading\" data-id=\"11d2b80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous voulez gagner en pr\u00e9cision sur vos pr\u00e9visions ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5eeb4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5eeb4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c0a300\" data-id=\"9c0a300\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0510f0 elementor-widget elementor-widget-text-editor\" data-id=\"d0510f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>La supply chain unifi\u00e9e <\/b>engendre en moyenne une <b>augmentation de 15 points de la Forecast Accuracy<\/b>.\u00a0<\/p><p>Avec une logistique int\u00e9gr\u00e9e, vous partez des pr\u00e9visions de ventes au niveau des canaux de distribution pour remonter la cha\u00eene et calculer les besoins d\u00e9p\u00f4ts. Par exemple, si l\u2019enseigne a organis\u00e9 ses d\u00e9p\u00f4ts en cascade, on part de la demande consommateurs en magasin. Nous pr\u00e9voyons les besoins des d\u00e9p\u00f4ts r\u00e9gionaux pour anticiper ceux des d\u00e9p\u00f4ts nationaux.<\/p><p>La pr\u00e9vision des d\u00e9p\u00f4ts reste donc toujours en phase avec la demande en magasin. Vous obtenez un niveau de pr\u00e9cision tr\u00e8s granulaire puisque vous ajustez les pr\u00e9visions par produit, par magasin et\/ou canal. Cette pr\u00e9cision est remont\u00e9e tout le long de la cha\u00eene logistique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-65bee6a e-flex e-con-boxed e-con e-parent\" data-id=\"65bee6a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4f3fe elementor-widget elementor-widget-html\" data-id=\"6a4f3fe\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212638872786\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212638872786\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJMkQasCaEk68GEetcSBrmbRcA%2FTkpwRbzqgicfprWMFUYQ9tdesTij0I2p9POv01148twT6shqMN1DVeijFciFwputDHO8qYb8irhCKiuLtRM%3D&webInteractiveContentId=212638872786&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212638872786.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-995be33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"995be33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfcf669\" data-id=\"cfcf669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef2f773 elementor-widget elementor-widget-heading\" data-id=\"ef2f773\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les b\u00e9n\u00e9fices de la supply chain unifi\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977a664 elementor-widget elementor-widget-heading\" data-id=\"977a664\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La correction des historiques de vente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca64372 elementor-widget elementor-widget-text-editor\" data-id=\"ca64372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le premier b\u00e9n\u00e9fice de la supply chain unifi\u00e9e r\u00e9side dans l\u2019int\u00e9gration des donn\u00e9es qui influent sur les ventes. La synchronisation des donn\u00e9es va faciliter les pr\u00e9visions, les projections de stocks et d\u2019approvisionnements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour fiabiliser les pr\u00e9visions et projections, il est n\u00e9cessaire de corriger les historiques des impacts des ruptures, des p\u00e9nuries longues, des promotions, de ventes anormales et des divers \u00e9v\u00e9nements. Quel est l\u2019impact des diff\u00e9rents facteurs d\u2019influence sur vos ventes ? Quels auraient \u00e9t\u00e9 vos niveaux de ventes sans rupture de stock ou en l\u2019absence de promotion, par exemple ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez ainsi calculer vos pr\u00e9visions et vos plans d\u2019approvisionnement et de gestion des stocks sur la base des ventes corrig\u00e9es, les \u00e9carts entre vente corrig\u00e9e et ventes observ\u00e9es pouvant \u00eatre analys\u00e9s.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ef7d59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ef7d59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fb87ed\" data-id=\"8fb87ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e71227 elementor-widget elementor-widget-heading\" data-id=\"9e71227\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Une version de la pr\u00e9vision partag\u00e9e par tous les maillons de la cha\u00eene logistique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8942153 elementor-widget elementor-widget-text-editor\" data-id=\"8942153\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La supply chain unifi\u00e9e favorise le <\/span><b>partage de l\u2019information entre tous les acteurs de la cha\u00eene logistique<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Les responsables de magasins, les responsables de d\u00e9p\u00f4ts, les \u00e9chelons locaux, r\u00e9gionaux et le si\u00e8ge disposent d\u00e9sormais tous du m\u00eame niveau d\u2019information pour prendre les bonnes d\u00e9cisions en mati\u00e8re de gestion des stocks et des approvisionnements.<\/span><\/p><p><span style=\"font-weight: 400;\">Toutes les pr\u00e9visions s\u2019appuient sur le m\u00eame flux d\u2019informations, directement issu des pr\u00e9visions magasins. La communication entre les maillons de la cha\u00eene logistique est largement renforc\u00e9e.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Chacun a acc\u00e8s \u00e0 une vision granulaire des besoins par produit et par magasin. Les \u00e9changes internes se font donc sur une base commune pour soutenir les prises de d\u00e9cisions. Il en est de m\u00eame pour l\u2019\u00e9cosyst\u00e8me externe. Les entreprises peuvent s\u2019appuyer sur des pr\u00e9visions tr\u00e8s fines pour communiquer avec leurs fournisseurs sur les plans d\u2019approvisionnement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3ffb14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3ffb14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bdeab4\" data-id=\"8bdeab4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa2dbda elementor-widget elementor-widget-heading\" data-id=\"aa2dbda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Des stocks de s\u00e9curit\u00e9 et des approvisionnements bas\u00e9s sur la demande consommateurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efeb339 elementor-widget elementor-widget-text-editor\" data-id=\"efeb339\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le <\/span><b>stock de s\u00e9curit\u00e9<\/b><span style=\"font-weight: 400;\"> (ou stock tampon) d\u00e9signe le stock additionnel que les entreprises conservent pour faire face \u00e0 un accroissement de demande non anticip\u00e9. Le volume du stock tampon est un enjeu fort en logistique car l\u2019immobilisation du stock a un co\u00fbt.<\/span><\/p><p><span style=\"font-weight: 400;\">Un stock trop cons\u00e9quent engendre\u00a0une augmentation des charges variables et fixes. Un exc\u00e9dent de stock n\u00e9cessite de mobiliser de l\u2019espace suppl\u00e9mentaire. Il augmente les co\u00fbts de d\u00e9tention et les frais d\u2019entretien. De plus, un stock trop volumineux peut engendrer des pertes de temps, d\u2019efficacit\u00e9 et un risque d\u2019erreur accru dans les entrep\u00f4ts. Par ailleurs, un surstock peut aussi se traduire par des invendus ou des ventes \u00e0 perte.<\/span><\/p><p><b>La supply chain unifi\u00e9e facilite la pr\u00e9vision du stock de s\u00e9curit\u00e9<\/b><span style=\"font-weight: 400;\"> puisqu\u2019elle est directement reli\u00e9e \u00e0 la demande des consommateurs en magasin, et non plus sur une extrapolation des sorties d\u00e9p\u00f4ts observ\u00e9es pr\u00e9c\u00e9demment.<\/span><\/p><p><span style=\"font-weight: 400;\">De la m\u00eame mani\u00e8re, les enseignes peuvent ajuster les approvisionnements \u00e0 la demande en point de vente pour \u00e9viter les ruptures et les surstocks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad5970 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ad5970\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c73868\" data-id=\"2c73868\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6972025 elementor-widget elementor-widget-heading\" data-id=\"6972025\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un gain de temps et d\u2019efficacit\u00e9 cons\u00e9quent pour les \u00e9quipes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379dbce elementor-widget elementor-widget-text-editor\" data-id=\"379dbce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si votre gestion des stocks repose sur une logique de silos, r\u00e9aliser des pr\u00e9visions est beaucoup plus fastidieux et chronophage. D\u2019une part, les \u00e9quipes en magasin doivent calculer et valider une pr\u00e9vision et, d\u2019autre part, les \u00e9quipes d\u00e9p\u00f4ts doivent aussi faire leur propre pr\u00e9vision sur la base des historiques.<\/span><\/p><p><span style=\"font-weight: 400;\">Par cons\u00e9quent,\u00a0l\u2019op\u00e9ration prend le double de temps pour aboutir \u00e0 des pr\u00e9visions qui ne sont m\u00eame pas corr\u00e9l\u00e9es.<\/span><\/p><p><span style=\"font-weight: 400;\">En optant pour une supply chain unifi\u00e9e, les pr\u00e9visions d\u00e9p\u00f4ts d\u00e9coulent des pr\u00e9visions magasins qui, elles-m\u00eames, d\u00e9coulent de la demande consommateurs. Vous pouvez <\/span><b>automatiser les pr\u00e9visions en vous basant sur les donn\u00e9es r\u00e9elles et en int\u00e9grant les facteurs d\u2019influence<\/b><span style=\"font-weight: 400;\"> qui impactent la demande.<\/span><\/p><p><span style=\"font-weight: 400;\">Le gain de temps est cons\u00e9quent. Il s\u2019accompagne aussi d\u2019un gain d\u2019efficacit\u00e9 puisque vous r\u00e9duisez la marge d\u2019erreur de vos pr\u00e9visions et prenez ainsi de meilleures d\u00e9cisions, plus justes et plus rentables pour votre organisation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2e61d23 e-flex e-con-boxed e-con e-parent\" data-id=\"2e61d23\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfde4e elementor-widget elementor-widget-html\" data-id=\"4cfde4e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-211436237037\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"211436237037\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLU4RQ238cCtvPGfoXIaM3mbr4BiChqHgGT2lqum0byxKcLgNEeTSrrRd5%2FiAMPkeMJIpecUAB5PTKFSsRobVtec6J9gTM2ThBu%2Bq5oEQgWDJIH%2BP6w4tlF08Mrzj0SyadoJpr9N1iaz7prmxbFFLa0N8ieo8kCpipp9ahJ4Sjag%2BLaWyMvLU2yl6rzdP5NYCSjyRLbpbzEM9V4OzcTvQgJwnmdmf47vlzo14pNOw3bNFiNtSaad3Px2iE5nxOpD%2F8%3D&webInteractiveContentId=211436237037&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-211436237037.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8deeef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8deeef9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d141205\" data-id=\"d141205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95ec6f9 elementor-widget elementor-widget-heading\" data-id=\"95ec6f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La supply chain int\u00e9gr\u00e9e : une pr\u00e9vision automatiquement ajust\u00e9e aux op\u00e9rations en magasin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5d8d3 elementor-widget elementor-widget-text-editor\" data-id=\"df5d8d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans une d\u00e9marche en silos, la pr\u00e9vision d\u00e9p\u00f4ts repose uniquement sur les donn\u00e9es d\u00e9p\u00f4ts. Elle est \u00ab\u00a0aveugle\u00a0\u00bb \u00e0 tout ce qui se passe dans les points de vente.<\/span><\/p><p><span style=\"font-weight: 400;\">Avec la supply chain int\u00e9gr\u00e9e, vous pouvez facilement <\/span><b>int\u00e9grer dans vos pr\u00e9visions d\u00e9p\u00f4ts les op\u00e9rations men\u00e9es en magasin<\/b><span style=\"font-weight: 400;\"> et ainsi fortement <\/span><b>r\u00e9duire vos niveaux de stocks d\u00e9p\u00f4ts<\/b><span style=\"font-weight: 400;\">. Une pr\u00e9vision aveugle de la demande finale ne peut que g\u00e9n\u00e9rer un inflation des stocks de s\u00e9curit\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">Il vous est possible de vous appuyer sur les projections. Par exemple, vous mettez un produit en t\u00eate de gondole, vous changez vos facings ou vous menez une op\u00e9ration promotionnelle. Toutes ces actions ont un impact sur vos projections. Avec une supply en silos, elles passent sous les radars. Mais si vous synchronisez la pr\u00e9vision magasin et la pr\u00e9vision d\u00e9p\u00f4t, les besoins en stocks remontent automatiquement vers les d\u00e9p\u00f4ts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f232e elementor-widget elementor-widget-heading\" data-id=\"d0f232e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La gestion des stocks et des approvisionnements est un levier de rentabilit\u00e9 pour les enseignes.\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-055c81c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"055c81c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09bc874\" data-id=\"09bc874\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10fc8a7 elementor-widget elementor-widget-text-editor\" data-id=\"10fc8a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La supply chain unifi\u00e9e s\u2019appuie sur la demande consommateurs pour \u00e9tablir les pr\u00e9visions magasins et les pr\u00e9visions d\u00e9p\u00f4ts. Elle vous permet d\u2019automatiser vos pr\u00e9visions de stocks et de gagner du temps et de l\u2019efficacit\u00e9 sur ce volet. Elle offre aussi une prise en compte panoramique de tous les facteurs d\u2019influence qui impactent votre gestion des stocks.<\/span><\/p><p><span style=\"font-weight: 400;\">En ajustant vos stocks de s\u00e9curit\u00e9 au plus pr\u00e8s de la demande consommateurs, vous r\u00e9alisez des \u00e9conomies substantielles tout en \u00e9vitant les ruptures. Mais, pour \u00e9viter les p\u00e9nuries et les surstocks, vous avez besoin d\u2019une vision tr\u00e8s granulaire de la demande en magasin.<\/span><\/p><p><span style=\"font-weight: 400;\">La solution supply chain d\u00e9velopp\u00e9e par Optimix repose sur les principes de la supply chain unifi\u00e9e pour synchroniser les donn\u00e9es et affiner les pr\u00e9visions magasins et d\u00e9p\u00f4ts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Vous voulez atteindre jusqu\u2019\u00e0 75% de r\u00e9duction des ruptures de stock, r\u00e9duire votre stock jusqu\u2019\u00e0 30%\u00a0?<\/strong> <span style=\"color: #ff6600;\"><strong>Parlons-en.<\/strong><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-afc8418 e-flex e-con-boxed e-con e-parent\" data-id=\"afc8418\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0224c elementor-widget elementor-widget-html\" data-id=\"9c0224c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-212638874819\"\r\n  style=\"max-width:100%; max-height:100%; width:600px;height:250px\" data-hubspot-wrapper-cta-id=\"212638874819\">\r\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJYWJtI0b9PGRbkjrsCrB68luCOSaHNJ4Tbu5F9n9T8tTsLKiLtf0m7%2B%2BsebcJGX271GVrw7vPXBmrSLh7FIntSsWd0BowXHqnBXXC%2FS2bE9KU%3D&webInteractiveContentId=212638874819&portalId=144414462\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\r\n    <img decoding=\"async\" alt=\"logo optimix 2025 blanc site-web copie\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/144414462\/interactive-212638874819.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\r\n      onerror=\"this.style.display='none'\" \/>\r\n  <\/a>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez ce qu&rsquo;est la supply chain int\u00e9gr\u00e9e : une approche harmonis\u00e9e pour optimiser les flux d&rsquo;information et de marchandises et r\u00e9duire les co\u00fbts.<\/p>\n","protected":false},"author":3,"featured_media":11563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[188],"tags":[50],"class_list":["post-9979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-supplychain","tag-supply-chain"],"yoast_head":"<!-- This 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